LUNIK produces the JACK DANIEL’S campaign ‘Make It Count’ with photographer Wolfgang Zac at indoor summer parties in Berlin
The latest JACK DANIEL’S campaign was produced by LUNIK. The production company tells GoSee: “When JACK DANIEL’S booked photographer Wolfgang Zac for the summer campaign to photograph more of what is known as ‘no bullshit’ photography, it was a sure thing it would be nothing less than bombastic. A little Jack, lots of summery settings and loads of cool outdoor locations in Berlin – what could possibly go wrong? Enter four days with rain of biblical proportion! So we needed a plan B – better, ballistic & badass. Wolfie and the team quickly moved the entire campaign shoot to indoor summer parties and cranked up the summer vibes. New filming locations, amazing talent, special lighting, music on set – let’s go! Because that’s just how Wolfie rolls. The result: Jack loved it! Wolfgang: 1, Team: 1, Summer Rain: 0. Cheers!”
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