20.10.2022  •  Agencies NEWS

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NEW at GoSee : TO THE MOON AND BACK, Paris-based representation for directors; we present you the CONVERSE ‘Create Now. Create Next.’ campaign spot by Director Gregory Ohrel

“We’re with those independent enough not to follow – the ones taking an unexpected path to #CreateNext 🚀,” CONVERSE.

‘Create Now. Create Next.’ – The campaign showcases more than 20 creatives who share their creative vision with us in a fast-paced series of 20 individual, 6-second films. Converse continues its legacy with an enduring ethos of championing self-expression. Which goes just as much for their latest initiative – for which established and emerging creatives alike from more than eighteen cities around the world are celebrated by the hip brand in a new multi-platform campaign.

The CONVERSE brand originally started off on the basketball court and has long since evolved into a lifestyle brand whose attraction transcends the world of sports – to ultimately tap into music and art. Because self-expression is precisely what unites talents all over the world, no matter where they deliver their outstanding performance.

Among the artists celebrated in this multi-platform campaign are Vince Staples, Honey Dijon, Shai Gilgeous-Alexander, Turnstile or even A1 x J1. Each with six seconds of fame – captured by Director Gregory OHREL c/o TO THE MOON AND BACK. The clips were then compiled to create the spot presented here, and that with the help of none less than Grammy winner Tyler, the Creator as Executive Music Producer.

French Director Gregory Ohrel loves to experiment with live-action storytelling. Thanks to his work on numerous music videos, he has developed his signature superpower of finding new and innovative ways to use the camera. From his creative choice of perspectives, to clever transitions or even the ingenious use of effects, Gregory always finds a way to breathe life into every frame.

Converse is an American sporting goods supplier founded in 1908 and headquartered in Massachusetts, which today is a subsidiary of the likewise US sporting goods manufacturer Nike.

Gregory OHREL is represented by TO THE MOON AND BACK, personally by agent Xavier-David Benkemoun. The Paris-based agency represents more than 25 world-class directors. Besides the representation of artists, the agency also provides production services in individual cases.

GoSee : converse.com & tothemoonandback.tv

CREDITS
Directed by Gregory Ohrel
Music by Tyler, the Creator
Produced by Doomsday Entertainment
Director represented by To the moon and back

20.10.2022

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