RUNNERS HELPING RUNNERS - STANLEY’S POST with post production for the NIKE - WE RUN WITH IT campaign by Wieden + Kennedy
“Running has always been an act of optimism. It’s a journey of betterment. Progress over perfection. A lesson in life. But in its search to redefine human performance, Nike Running had become too serious, too technical – and had lost a bit of the joy and soul that inspires so many to run in the first place.
So we asked ourselves: what if we stayed true to that optimism and leveraged the diverse perspectives of the global running community to just help each other get better?” NIKE.
RUNNERS HELPING RUNNERS is a global campaign from Nike in support of the global running community. Nike started the campaign in 2022 with Olympic medalist Eliud Kipchoge in the role of the boss in his commando center, from where he monitored runners all over the world, exchanged findings and answered their questions.
“Another fantastic Nike campaign to be a part of!” STANLEY’S POST.
“Nike London x Peckham 🔥 … we launched the Peckham Relay Challenge on the Nike Run Club app, aimed at getting more young people in the area moving 🏃♂️. The target is to reach a combined total of 400,000KM during the four weeks.” Frazer Howie, Senior Creative / Design Lead NIKE.
GoSee : stanleyspost.com
CREDITS
Agency – Wieden + Kennedy
Photographer – Sophie Jones
Retouching – Stanley’s Post
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