SAMSUNG WEEK 2023 – animations by ARCADE STUDIO c/o ANALOG / DIGITAL from Piccadilly Circus all the way to Times Square in New York

The collaboration between ARCADE STUDIO and SAMSUNG has entered the next round: “Our collaboration with the amazing team at the Samsung HQ in Seoul, Korea, continued to flourish as we embarked on the creation of captivating visuals for Samsung’s highly anticipated birthday week. This year, our partnership took an exciting turn when we suggested a new idea: creating an animation to be displayed on the prominent 3D billboard at Piccadilly Circus. It was a challenging task, but our team made it happen. The full project included animations for social media and smart products as well as 2D and 3D DOOH animations.”

ARCADE STUDIO is proud to see their work on display in hotspots across the globe: from the vibrant lights of Piccadilly Circus in London, where their animations adorned a 3D billboard, to the city’s bustling King’s Cross district. The iconic Times Square in New York City or even Hollywood Park in Los Angeles.
CREDITS
Client     Samsung
Animation     Arcade Studio c/o ANALOG / DIGITAL

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too.