BMW iNext is the name of an SUV study whose series model is planned to launch in 2021. Photographer J. Konrad Schmidt was commissioned via the agency Territory / Webguerillas. On three days in and around Berlin, a variety of photos and moving images/drone footage were produced to depict the study in different situations in urban, suburban and country contexts. We have the study including several making-of impressions here on GoSee.
BMW about the car of the future: “With the BMW Vision iNEXT, we want to make a bold and positive statement for the future – and have a humane answer to the question of “How does BMW Group design a vehicle that no longer has to be driven – but can be?” The BMW Vision iNEXT is fully electric, highly automated and completely connected. Starting in 2021, the series model will be built as the new technology flagship at the BMW Group plant in Dingolfing and will bring the BMW Group’s strategic innovation fields (‘D+ACES’) onto the road with a focus on integration. GoSee: bmwgroup.com///bmw-vision-i-next
CREDITS
Client BMW Vision iNEXT
Production Claas Cropp Creative Productions
Photographer J. Konrad Schmidt
About CLAAS CROPP CREATIVE PRODUCTIONS
Claas Cropp Creative Productions is a full service production company with vast experience in all areas of still photo production, location scouting, casting, and art buying. Based in Berlin, we work nationally and internationally on all kinds of photographic shoots, from fashion to cars, from editorial productions to worldwide advertising campaigns.
We partner with photographers, agencies, and clients to support them in all aspects of production - from budget estimation through artist selection, casting, location scouting and organization on-site, to a transparent settlement of the production expenses. Our expertise enables us to find the best solutions for our clients' needs. We counsel throughout the entire project – from the early planning stages to the post-production wrap-up.
Since the company’s founding in 2007, we've successfully worked on more than 500 productions. The roster of clients we've worked for includes popular international brands and companies such as Louis Vuitton, Brioni, Coty, Adidas, Nike, Lacoste, Apple, Lufthansa, Mercedes-Benz, Disney, Siemens, Microsoft, Deutsche Bank, P&G, Credit Suisse, BMW, Volkswagen and Audi, Men's Vogue, Elle Italy, Vanity Fair, GQ, Monocle, and Achtung, shot by photographers such as Annie Leibovitz, Jean-Baptiste Mondino, Ellen von Unwerth, Martin Schoeller, Uwe Düttmann, Nadav Kander, Daniel Jackson, Glen Luchford, Julian Broad, Roxanne Lowit, Blinkk, Marco Grob, Tom Nagy, Joachim Baldauf, Wim Wenders, and Jim Rakete.