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17.04.2023  •  Agencies NEWS

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Unleashing the Surreal : When MAGROUND meets Midjourney !

In a world where technology is constantly evolving, it’s not surprising that art forms are also keeping pace to incorporate these advancements. One such intersection is between photography and artificial intelligence (AI). Recently, MAGROUND and Mainworks collaborated to create a unique project that combines photographed locations of weird places.

MAGROUND is the leading provider of photographed and CG image content of locations from all over the world : “We offer a vast collection of high-quality photographed backplates and 360° HDRIs for various areas such as marketing, design and architecture with a focus on automotive visualizations.” Mainworks, on the other hand, is an innovative digital studio that specializes in CGI and post production. Having stepped into the world of VR together years ago, we now offer custom AI-based visualization solutions for various industries, too.

This collaboration between MAGROUND and Mainworks resulted in a series of images that showcase the potential of AI in creative fields. The images are a combination of real-life photographed locations and AI-generated freaky people/avatar images, seamlessly blended together to create a surreal and eerie atmosphere. The archive of high-quality backplates and 360° HDRIs is not only a perfect stage for automotive marketing visualizations but can also be used for people integration.

Midjourney, the software used in the project, is an AI-based tool that allows artists and designers to create realistic and complex human-like figures. Midjourney uses machine learning to generate unique characters with distinct facial features, expressions and body shapes. The software also allows for easy customization, enabling the artists to adjust the appearance of the generated characters to fit the theme of their project.

MAGROUND : “The collaboration between MAGROUND and Mainworks is an excellent example of how AI can be used to enhance traditional art forms, such as photography. The use of AI in this project resulted in a unique and captivating series of images that pushes the boundaries of what is possible in the creative world. It’s exciting to think about what the future may hold for the intersection of technology and creativity, and this collaboration is a step toward exploring these possibilities.”


Take a look at the complete photo production of this US road trip featuring real-life photographed locations combined with AI-generated freaky people/avatar images in Midjourney on the MAGROUND blog.

GoSee : blog.maground.com/aicreatures

 
Unleashing the Surreal: When MAGROUND meets Midjourney!

Unleashing the Surreal: When MAGROUND meets Midjourney!

 
Unleashing the Surreal: When MAGROUND meets Midjourney!

Unleashing the Surreal: When MAGROUND meets Midjourney!

 
Unleashing the Surreal: When MAGROUND meets Midjourney!

Unleashing the Surreal: When MAGROUND meets Midjourney!

 
Unleashing the Surreal: When MAGROUND meets Midjourney!

Unleashing the Surreal: When MAGROUND meets Midjourney!

 
Unleashing the Surreal: When MAGROUND meets Midjourney!

Unleashing the Surreal: When MAGROUND meets Midjourney!

 
Unleashing the Surreal: When MAGROUND meets Midjourney!

Unleashing the Surreal: When MAGROUND meets Midjourney!

 
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