What does femininity mean today? A question asked by Jana GERBERDING c/o BIRD PRODUCTION with her project ‘Color My Life', for which she collaborated with stylist Mine Uludag. Casting was taken care of by Eli Xavier with beauty by Anna Neugebauer.
Jana: “Life today offers almost infinite possibilities juxtaposed by maximum confrontation with internal pressures, domestic threats, and global uncertainties. We participate in social movements that are meant to liberate us from oppression and share them on the same social platforms that torment us with an incessant evaluation of our appearance and identity. What exactly do you have to prove today as a young woman? What is socially expected? What does femininity even mean? Is there a new femininity? Does gender play a role at all? Isn’t it just about individuality and belonging?
Making choices and gaining confidence is for many young people an inner conflict between knowing who they want to be and who they really are. Our heroines in these portraits embody different possibilities of the feminine. A portrayal that describes the role of the body, identity, the power of self-confidence, and individuality. This is a portrait of a growing female generation who are not afraid.'