‘Observed in Milan: A Meeting of Minds’ - the leather label VALEXTRA and photographer Peter FUNCH c/o EMEIS DEUBEL share a passion for the art of observation
The multiple award-winning Danish photography artist Peter Funch (*1974) often combines storytelling with a perceptive social commentary in a cinematic visual language. He has now been commissioned by VALEXTRA with a campaign for the shoulder bag NoLo, Made in Italy, manufactured from the characteristic Millepunte calfskin.
VALEXTRA has stood for Italian excellence and craftsmanship since 1937, producing accessories and bags made of finest leather. Peter Funch is a contemporary artist who provokes social commentary. So, what do the two have in common? The art of observation. “To realize Valextra’s new multidisciplinary concept ‘Observed in Milan’, we asked the photography artist to capture the introduction of the NoLo bag through his innovatory lens…” VALEXTRA tells us.
The brand on the cooperation: “Like Valextra, Funch enjoys the process of people watching to inform his work and capture an essence that is as distinctive as it is dynamic. And, like Valextra, his work finds an intriguing tension between apparent opposites. It was a ‘fascination with geography and social pattern’ that first attracted Funch to develop his particular style of social-commentary photography, ‘understanding societies out of very small patterns and zooming in on a detail that gives a big picture,’ he says. ‘But it is also fascinating to people watch and to photograph people. Exploring the private world in a public space.’”
“Such private moments of pleasure are what Valextra has always sought to provide with our leather goods, a stimulus that continues to this day throughout the atelier. Our artisans have been observing the movements of our Milanese clientele from the window of our original Via San Babila boutique since the 1940s, from where objects of timely desire could be designed and engineered on the spot.
Funch’s window to the world is his lens, and he seeks to shoot images that are both ‘calm and yet vibrant’. It’s the ‘small moments and variations of ways of looking, walking and talking that I keep searching for,’ he explains. For Observed In Milan, Funch brings the NoLo to life, as his post-production process that sees him digitally reposition elements to compose a seemingly naturalistic street-style image which captures our sober construction in the spontaneous spirit in which it was engineered.”
“The bags are essential, but it is very much about creating dynamic images with movement and elegance,” says Funch. “It is also about making images that live in that interesting space between reality and fiction.”
Peter Funch lives and works in Paris at the moment, and previously lived in New York for thirteen years. He graduated as a photojournalist from the Danish School of Journalism in 1999. Funch works internationally on various projects including exhibitions, publications, editorials, and advertising. His works have been exhibited in the Victoria and Albert Museum in London, The National Museum of Photography in Copenhagen, and in the Reinbeckhallen in Berlin.
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