GoSee CREATIVES TO WATCH: SYNCHRODOGS and Their Artistic Visions at the Border Between Reality and Fantasy – Featuring New Works and Interview on GoSee
The works of SYNCHRODOGS c/o SHOTVIEW explore the perpetual tension between humanity and nature. They create images that showcase a raw, almost animalistic beauty, while simultaneously radiating a strange elegance. The artist duo Tania Shcheglova and Roman Noven investigate how far humans have encroached upon untouched, wild territories in their works. Their art emerges from a close collaboration, almost like a synchronized choreography, with a shared aesthetic and vision.
The works of SYNCHRODOGS reveal how the Earth changes when humans intervene in natural processes. Their art balances between reality and fantasy, taking the viewer into a dreamlike world. Through their work, they aim to raise awareness of the importance of living in harmony with nature and taking responsibility for our planet.
Despite their deep exploration of ecological and societal issues, SYNCHRODOGS are also open to commercial and fashion projects. Their artistic experiments are highly valued by major brands and fashion clients who are eager to embrace the duo’s creative and unconventional approaches. These collaborations allow Synchrodogs to bring their unique vision into the world of advertising and commercial design while maintaining their artistic freedom. Last year, SYNCHRODOGS won Gold at the GoSeeAWARDS with their works – we are excited to present the duo with new works, the "Overture" project, and an interview on GoSee.
GoSe: Your works combine conceptual photography with CGI and AI, and you are considered pioneers in this field. Which current trends and innovations in the art and advertising industries fascinate you the most? Synchrodogs: We are particularly fascinated by the integration of Artificial Intelligence in the creative process. AI serves as a tool that expands and enriches our artistic endeavors, allowing us to explore new realms of creativity that are not always possible with pure photography. For instance, in our project "Overture," we collaborated with AI to create surreal sculptures that transcend the possibilities of physical installations, pushing the boundaries of traditional art forms, but created those merging our own archive of photography that took us 16 years to create. We do consider photography our main art tool though, there is this degree of sincere and real energy that analog photography conveys and we love it.
You now live in Portugal, but your artistic journey began in Ukraine and also took you to the megacity of Los Angeles. How did you end up there, what do you like most about it? And how have these different environments influenced your creative approach and work methods? Synchrodogs: Our journey has been deeply influenced by our Ukrainian roots, where we drew inspiration from the raw and somehow wild nature of our surroundings. Traveling to diverse locations like Iceland, Turkey, Japan, India, USA and now residing in Portugal has enriched our perspective, allowing us to blend various cultural elements into our work. It also is exciting to find some surrealistic locations that actually exist in real life and document them. Each environment offers unique landscapes and atmospheres that contribute to the evolution of our creative approach, enabling us to adapt and innovate continuously.
Your works focus intensely on the theme of humanity and nature. How do you view the role of art in relation to ecological and societal issues? Synchrodogs: Art plays a pivotal role in raising awareness and inspiring change regarding ecological and societal issues. Through our work, we aim to highlight the intrinsic connection between humans and nature, encouraging viewers to reflect on their relationship with the environment. By showcasing the beauty and fragility of the natural world, we hope to foster a sense of responsibility and motivate actions toward preservation and sustainability.
The Toyota WeTransfer campaign or the one for KADEWE last year are great examples of your collaborations with big brands. What does it mean for you to translate your artistic concepts into commercial projects? Where do you see the biggest challenge and the greatest freedom in this type of collaboration? Synchrodogs: Translating our artistic concepts into commercial projects involves balancing our creative vision with the brand's objectives. We always find common ground with the client to develop the best visual and conceptual product that aligns with their vision, product philosophy, and commercial expectations. This synergy allows us to create compelling work that resonates with both our artistic identity and the brand's message.
With the development of AI and CGI – do you see these technologies as a kind of "new nature" in art, or more as tools that expand and enrich the creative process Synchrodogs: We perceive AI and CGI as tools that significantly expand and enrich the creative process. They enable us to visualize and construct concepts that were previously unimaginable, pushing the boundaries of traditional art forms. While they introduce new dimensions to our work, we continue to ground our art in the natural world, using technology to explore and reinterpret our connection to it. AI can be a powerful tool, just like photography, video, 3D, or painting. We live in the world of diverse possibilities and we like to feel no borders in artistic expression, so we gain knowledge in many genres and creative fields, as maybe knowledge is the most powerful tool after all.
You've collaborated with many big brands like Burberry, Louis Vuitton, and Swarovski. What criteria and values are crucial for you when deciding to collaborate with a brand? Is it sometimes difficult to convince clients of your vision? Synchrodogs: As professionals with years of experience, we are flexible and capable of meeting any brand’s inquiry. For us, every collaboration is a form of creative expression—we love working with brands and see it as an opportunity to bring bold, vivid commercial work to life. Transparent communication is essential to ensure both parties have aligned expectations. While it is always a playful quest to align our vision with commercial objectives, we find that open dialogue and mutual respect often lead to successful collaborations where our creativity is both valued and effectively integrated into the brand's narrative. We apply innovative technologies in our commercial work, creating experiences that resonate on a deeper level with the viewer and customer. This makes the work and product more magnetic and enjoyable.
You are globally represented by SHOTVIEW, an agency that also stands for an innovative vision. How does your creative work complement the philosophy and vision of SHOTVIEW, particularly in collaboration with Kozva Rigaud? Synchrodogs: Our collaboration with SHOTVIEW and Kozva Rigaud is rooted in a shared commitment to innovation and pushing creative boundaries. The agency's support allows us to explore unconventional ideas and present our work to a broader audience, inspire through our art. This partnership fosters an environment where experimental concepts are encouraged and realized.
What can we expect from Synchrodogs in the future? Are there any new projects or experimental ideas you're currently working on? Synchrodogs: We are continually exploring new territories in art, integrating technology to create immersive experiences. Our upcoming projects delve deeper into the symbiosis of humanity and nature, science and art, utilizing innovative mediums to evoke thought and emotion. Currently, Roman is working on Trinity, a media art project that goes beyond its form and explores the connection between the harmonic frequencies of nature, humans, consciousness, and art through immersive light and sound experiences. The installation fosters expanded perception and awareness, allowing visitors to attune to balance, flow, and resonance—key components of heightened consciousness.
And Tania is actively working on creating a new project called Innerland which consists of portraits of all kinds of creatives: prominent artists, singers, dancers, and the project already started to gain recognition among International art awards.
Currently, we have our works exhibited in New York in Untitled Space, were selected for participation in European Month of Photography, our AI works were recently shown in "Artificial Reflections" expo in Oslo and were also exhibited in the California Museum of Photography, which is an interesting sign that AI is starting to be accepted in traditional cultural institutions. In other words, life is actively evolving, and we are excited to see what the future brings.
SYNCHRODOGS on GoSee
SHOTVIEW
CREDITS
Photographer Synchrodogs c/o SHOTVIEW ARTISTS MANAGEMENT
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About SHOTVIEW ARTISTS MANAGEMENT
SHOTVIEW represents exclusive a diverse group of image makers working in a range of creative disciplines with offices in Berlin, Paris, Vienna operating global representing over 35 photographers, directors, stylists, hair and make-up artists, creative directors. Founded in 2002 — our Drive is the passion of Photography, documentary, Film, Fashion, lifestyle, photojournalism, Styling and always inspiring People and Clients being able to connect Clients with the perfect unique Artists that fits your creative goals and brief in different fields.
With nearly two decades to supporting Artists, our Agency is more than a traditional photography Artists agency, we grow as a creative network representing strong individual creatives realizing incredible content, images and films. Our goal is to create a language that connects everyone, no matter where they come from, especially through art and imagery so to speak, to harness diversity as an asset and see it as a gift that keeps on giving. We offer a full service including artists representation, clients consultancy, casting, production, events and more.
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