20.06.2024  •  Celebrity NEWS


NEW at GoSee : J. KONRAD SCHMIDT photographs Naomi Campbell for the global launch of the BMW XM Mystique Allure

BMW has unveiled its newest supermodel : the BMW XM Mystique Allure. Inspired by haute couture, the BMW XM Mystique Allure is an homage to Naomi Campbell featuring an exclusive auditory experience composed by Hans Zimmer – and has just celebrated its debut in Cannes.

J. KONRAD SCHMIDT photographed the stunning key visual with Naomi Campbell in Munich only a few days ahead of the couture car’s striking debut at the 2024 Cannes Film Festival.

Inside and out, the car is draped in radiant ultramarine – a blend of navy and violet shades, the supermodel’s favorite color. And there’s more where that came from :  the hood, roof, and the top of the doors are covered in velvet, while the mirrors, lower doors, and even the kidney grille are adorned with sequins.

Grammy and Oscar award-winning composer Hans Zimmer contributed the custom soundtrack, designed to emulate the aura of the supermodel inside the vehicle. Approaching passengers are greeted, for instance, with a signature sound. Upon entering the vehicle, the feeling of luxury and finesse is further underscored through a welcome sound in the cabin. 

The BMW XM is a sport utility vehicle (SUV). It was launched to mark the 59th anniversary of BMW M GmbH in late September 2022. The vehicle with model code G09 is manufactured at the BMW plant in Spartanburg, USA.

J. KONRAD SCHMIDT studied photography and graduated with honors. He has been working as a freelance photographer in Berlin since 2010 – and travels the world for his international clients and personal projects.

Client: BMW AG Munich
Starring: Naomi Campbell
Car: the one-off BMW XM Mystique Allure dedicated to Naomi Campbell
Agency: Pacific UEG
Managing Director Agency: Sven Schäferkord (Pacific UEG)
Senior Account Manager: Paulina Ruedel (Pacific UEG)
Directrice Artistique: Goldiss Afshar (Pacific UEG)
Production Company: 27km Munich
Executive Producer: Philip Huber (27km Munich)
Head of Production: Julian Pfretzschner (27km Munich)
Digital Operator: Benjamin Kis
Assistance: Jeneba Komma
Post Production: Nele Ebner
Making-of images: Per Schorn
Car Prep/Car Customization: Monika Schmid, Antony Grigg (Creative Wave)
Styling Local (backdrop fabric): Hetty Müller
Stand-in Model: Tamara Lenz
Location: Palais des Festivals de Cannes & Eisbach Studios, Munich

GoSee : jkonradschmidt.com