360 PM partners with LS PRODUCTIONS for the opening of the Johnnie Walker Vault with Olivier Rousteing
In Johnnie Walker's latest collaboration, haute couture meets the art of blending. Arguably the most progressive couture designer of our time, Balmain's Creative Director Olivier Rousteing, and Master Blender Emma Walker presented a designer whisky collection at the opening of the Johnnie Walker Vault, celebrating the mastery of Johnnie Walker's blending skills.
Celebrated French Creative Director Olivier Rousteing was invited to the Johnnie Walker Vault as the first cultural collaborator. Couture Expression is the first release in a two-part collaboration and features four couture blends inspired by a sensual journey through the seasons. The event was produced by 360 PM in close cooperation with LS Productions.
"Johnnie Walker Vault is allowing us to make our mark on the world of luxury spirits in an exciting new way, as well as opening the door to a new era of progress for the brand. Through colliding the blending artistry of Dr Emma Walker with the creative genius of Olivier Rousteing we are pushing the boundaries of what a luxury Scotch whiskey can look, taste and feel like." Julie Bramham, Managing Director of Diageo Luxury Group.
"This has been an emotional journey. What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions - the feeling of rebirth in Spring, the hazy freedom of Summer, the self-reflection of Fall and the coziness of home and family in Winter - that Emma so beautifully captured in the collection." Olivier Rousteing, designer.
To celebrate the collaboration and the release of Johnnie Walker Vault x Olivier Rousteing Couture Expression, an exclusive launch event took place in New York City on May 3. Johnnie Walker Vault x Olivier Rousteing Couture Expression was launched worldwide on May 26. Only 25 bottles of each season are available worldwide. Suggested retail price: $20,000.
The French couturier Olivier Rousteing became head designer of the Parisian fashion house Balmain in 2011 at just 25 years old. Thanks to his strong social media presence, especially Instagram, he established Balmain as one of the most recognized French fashion houses online, alongside Chanel and Louis Vuitton.
CREDITS
Director Christopher Anderson
Client Diageo, Ozlem Robiliard (VP), Rowan Régnier (Global Senior Brand Manager), Isabella Rothschild (Global Marketing & Experience Director)
Production 360 PM
Creative Director Ryan Barone, Samuel Fowler (Head of Creative)
Producer Stephanie Bargas (EP)
Sound Design Dougie Fairgrieve
Styling Zoe Radcliffe
Make-up Jak Morgan
Celebrity Olivier Rousteing, Tristan Nauellau (Talent Assistant) Emma Walker (Master Blender)
Location Billie Owens (Location Manager)
Lighting Director Benjamin Coppola, Tomo Inenaga (Photo Assistant), Julian Zerressen (Drinks Stylist)
PRODUCTION SERVICE LS PRODUCTIONS Sarah Drummond (MD), Kojo Abban (EP), Linsey Romano (Senior Producer), Jamie Quantrill (DOP)
Production Manager Sam Barber, Bert Dijkstra (Production Coordinator), Paul Rooney, Graeme King, Ralph Owen (Runners)
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.
GoSee : lsproductions.com
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