UPDATE.Salon – two whole days full of networking and creativity with everything from a motion control robot to Flight Mode portfolios, speed dating with BMW, DOUGLAS, SERVICEPLAN & BBDO, a Happy Macha bar, a beauty salon, and even an exhilarating AI panel talk
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UPDATE.SALON on 18+19 April 2024 with its 50+ exhibitors at the historical Telegraphenamt was once again the place to be in Berlin. Exhibitors put lots of love and creativity into presenting their services and the artists they represent – i.e. photographers, directors, CGI experts, illustrators, stylists, hair & makeup specialists and set designers. Alongside classic portfolios, monitors and tablets, there were also plenty more highlights big and small.
Upon entrée, visiting creatives, brands and art producers were immediately greeted by SHOTVIEW in their feel-good oasis with a delicious matcha drink and high-quality print publications. “Thanks to all artists, the team and our collaboration partner Happy Matcha for making this such a success – it was a pleasure to meet and connect with everyone who visited, and we are already looking forward to next year,” says Kozva Rigaud, founder of SHOTVIEW.
Vis-à-vis, visitors met RECOM, the leading provider of high-end CGI and creative retouch, who just announced the opening of their new Hamburg office. Equipped with an XXL monitor and a mobile speakeasy, they not only attended to visual needs.
EMEIS DEUBEL came up with an entirely new booth concept they call Welcome to Flight Mode : “Flight Mode is a microsite designed to let you dive into a curated selection of works by artists represented by Emeis Deubel. Our unique navigation system uses the gyroscope of your device, allowing you to seamlessly glide through our artists’ portfolios and effortlessly transition between them. A folder serves as a physical counterpart to gather a selection of images by the artists. Each art print is in a limited edition of 150.” the agency tells us.
Specialized in food photography & film, the agency NINA RAUTENBERG had a robot arm constructed complete with a motion controller to vividly demonstrate the production process of stop-motion for visitors. Here are two reels for you to watch : instagram.com/p/C19_mGIsGmB and instagram.com/p/C19g0_LMOJk. “This is one of our brand-new gadgets and expands our food photography expertise into the area of moving images extremely well. Visitors at our booth thought it was interesting to see how it works in real life,” says Nina Rautenberg.
Attending UPDATE.Salon for the first time this year was the young team from SAUVAGE.TV ARTISTS from Barcelona, whose artists not only thrilled our visitors but are also known for seamlessly realizing global commercials in a one-stop shop with their roster of directors and in-house post-production studio.
The production companies FALCA and LITTLE DEVIL, who both provide services for global campaigns, flew in from Barcelona, too. And the simpatico producer team from ELEMENTS ASIA, specialists for commercials and photo shoots in India, also had a long trip behind them.
There to meet the discerning demands of luxurious high-end beauty commercials with stills and moving images were MIERSWA KLUSKA, who not only won the hearts of Art Buyers Veronique Bataille and Anne Traonouïl from Publicis LUXE in Paris.
The beauty and styling experts from BIGOUDI Creative MGMT built a charming beauty salon – just perfect for a little beauty update in between.
Offered amid a blossoming sea of flowers by BOSCHTOBANRAP in their lovingly designed lounge once again were meetings for creatives directly with their photographers and directors.
And the agencies WILDFOX RUNNING and 70SEVEN also invited visitors into their wonderfully crafted lounges.
All in all, there were so many wonderful things at Update.Salon this year, such as the BUBIG Association for Visual Design or the amazing female empowerment collective HERSPECTIVE… you really had to see it to believe it.
What’s more, UPDATE took place on two days in 2024 – so that high-end photographers and directors could come too on the second day. After all, speed dating with BMW, DOUGLAS, SERVICEPLAN and BBDO was on the program. The concept turned out to be a hit among exhibitors and visitors alike.
Also on Friday, a panel talk on the topic of AI took place with more than 200 visitors watching & listening at the edge of their seats. It was chaired by Claudia Bußjaeger from YESWEPROMPT and Alexander Karst from DIE BILDBESCHAFFER. Guests included Julia Obermeier, Creative Director of BMW Design as well as the AI artists Sabine von Bassewitz and Hannah Glaser. We would like to take this opportunity to thank you for all the wonderful information and insights.
“It was really amazing once again. I saw a lot of really good portfolios and got to meet new photographers who I will definitely be adding to my Vogue shooting list. There was a very special atmosphere – so positive, so eclectic and so much creativity. Such a wide variety of agencies really made it super exciting. I also liked the fact that so many photographers and videographers had their own booths this year or were there with their agents. It often helps to get to know the artists in person so you can decide on working together based on more than just a portfolio or a presentation. Every shoot is a team effort, which makes it all the more important that contributors get along and function well as a team. There has to be good chemistry.” Andrea Vollmer-Hess, Visual Editor, VOGUE GERMANY.”
“Many, many thanks again for organizing our SPEED DATING. It was super fun, and I met so many amazing new people and got to see so much fantastic work. I would have never been able to experience all that on the nickel tour. Five stars!” Swenja Zeh, DOUGLAS.
As organizers of the event, we would like to thank all our exhibitors – whom you can still have a look at conveniently on our update.salon website – not to mention the huge number of inspiring visitors, the numerous GoSeeAWARDS Jury members who turned out, our speed-daters & panel talk participants and, of course, our team. See you in 2025!
GoSee : update.salon
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