The 36th International Festival of Fashion, Photography and Fashion Accessories was held this year from 14 to 17 October, 2021, in Hyères, southern France. Since 1986, the festival has promoted and supported young international fashion design, and since 1997, it has been home to the competition for emerging photographers. This year, the competition for fashion accessory designers took place meanwhile for the fifth time. And in 2021, the festival was once again held in the historical 2,400 m2 monument-protected Villa Noailles of Charles and Marie-Laure de Noailles, which was built starting in 1923. Our GoSee.News correspondent Rolf Scheider was there to report for you.
And these four days were certainly far from boring : Awaiting him and further handpicked guests, besides photo, fashion and accessory exhibitions in the gallery spaces of Villa de Noilles, were a wide variety of fashion shows, creative workshops, autograph sessions, keynotes, performances and appearances by artists such as Rémi Girard, Mohamed Soumah, Ibrahima Camara, Vivien Dumoutiers, Abdelkader Zenati, Amine Azira, Bassamba Camara, and Claire Laffut, as well as concerts and DJs, who accompanied our Rolf, his DOP Julien and all other accredited visitors until late into the night.
Whoever did manage to find the time was more than welcome to stroll through the old town of Hyères a bit or relax on the 35 km sandy beach – and perhaps even take a boat trip to the nearby environmentally protected islands Île du Levant, Porquerolles or Port-Cros. The first of which is an absolute inside tip among nudists at the moment !
Back to the event – contenders competed for prizes in the following three categories :
Lacoste Creative Director Louise Trotter presided over the fashion jury. The jury convened in Villa Noailles, Hyères, in April and June 2021 to choose the ten finalists of the competition out of 250 submissions from more than 60 nationalities. The ten fashion designers of five different nationalities are presenting their collections in two fashion shows which are open to the public and industry experts alike. In a showroom during the festival, and then in a joint exhibition in Villa Noailles, visitors can admire the collections through January 2022. The lucky winners can look forward to great prizes because the Grand Prix of the fashion accessory jury consists of a scholarship of 20,000 euros, a collaborative project with the CHANEL Métiers d’art worth up to 20,000 euros, … plus the CHLOÉ PRIZE awarded separately, which is also worth 20,000 euros.
This year, photographer and director Dominique Issermann presided over the photo jury.
Dominique Issermann is an Officer of France’s Order of Arts and Letter, a recipient of the Knight’s Order of Merit and a Chevalier de la Légion d’honneur. The jury also convened in the Villa Noailles in Hyères in April 2021 to choose the ten finalists of the competition out of 300 submissions. The photographs of the finalists are being presented in two joint exhibitions in Villa Noailles and in the Tour des Templiers through January 2022. The ten photographers will be commissioned to shoot a new series as part of the American Vintage Photography Prize using the fashion collection of the brand. Fashion house CHANEL is also involved and presented the winner of the Grand Prix of the jury for photography with a prize worth 20,000 euros.
American Vintage is back once again with its AMERICAN VINTAGE PHOTOGRAPHY AWARD for the fifth time as a partner of the festival. The scholarship worth 15,000 euros (5,000 of which for the chosen photographer) consists of a commission for a fashion shoot.
This year’s fashion accessories jury was presided over by Christian Louboutin. The ten finalists were chosen out of more than 100 submissions. The Grand Prix for fashion accessories is a joint project with CHANEL Métiers d’art worth 20,000 euros.
Hermès has renewed its partnership with the International Festival of Fashion, Photography and Fashion Accessories with the Hermès Fashion Accessories Prize, and Mercedes-Benz was delighted to further deepen its long-standing partnership with the Hyères Festival by offering the new Mercedes-Benz Sustainability Award and a donation to the festival – also worth 20,000 euros. GoSee : villanoailles.com