WAI LIN TSE c/o BIRD PRODUCTION photographed the latest ‘Chase the Play’ campaign for ATHLETA Girl. The collection is made up of shorts, bags and airy fabrics for the summer.
The Athleta brand – like Banana Republic and Old Navy – belongs to the GAP company. Gap Inc. is the largest specialty retailer in the United States and the third-largest globally, after the Inditex Group and H&M, in terms of the number of international locations. At the beginning of 2023, Gap had approximately 95,000 employees.
Originally founded as an independent company focused on sports apparel for women in 1998, Athleta was purchased by Gap in 2008, and the first Athleta store opened in 2011.
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