12.10.2021  •  Fashion NEWS

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“Scandinavian design and long-lasting quality, made for the world we live in today and tomorrow” – Jonas CARMHAGEN c/o ANDREA HEBERGER photographs FLATTERED F/W ‘21

“The name Flattered is derived from the brand’s original signature collection of ballet flat slippers, first launched in 2013 in the heart of Stockholm. Since then, we’ve grown organically and creatively, developing a full range of footwear as a result of customer demand and the desire to take our indoor shoes outdoors. All Flattered shoes are designed in Stockholm and handmade at our factories in southern Europe.” 

Gustav and Hanna are the real-life couple behind Flattered. Hanna had been looking for the perfect ballet flat for the longest time, until she finally decided to create one herself. They both thought it would be a good idea to start with an indoor shoe : “At the time, indoor shoes were made mainly for men,” says Hanna. “We saw that as a missed opportunity.”

Gustav : “While our long term goal has always been to offer a full-fledged range of footwear, the indoor shoe was our opening shot, and has since become a well-loved signature.”

Jonas CARMHAGEN c/o ANDREA HEBERGER photographed with Art Director Johanna Ryden for FLATTERED F/W ‘21. GoSee : flattered.com & andreaheberger.de

 
Jonas Carmhagen for Flattered

Jonas Carmhagen for Flattered

 
Jonas Carmhagen for Flattered

Jonas Carmhagen for Flattered

 
Jonas Carmhagen for Flattered

Jonas Carmhagen for Flattered

 
Jonas Carmhagen for Flattered

Jonas Carmhagen for Flattered

 
Jonas Carmhagen for Flattered

Jonas Carmhagen for Flattered

 
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