‘Totally PRIMARK’ - first advertising campaign for the German Market by BEN RAYNER c/o B&A REPS GERMANY for VCCP London
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
PRIMARK has just announced the launch of its first-ever advertising campaign in Germany. With the new multichannel brand campaign, the Irish retailer has debuted a fresh brand look and reaffirms its market affiliation. The campaign with the slogan ‘Ganz schön PRIMARK’, or ‘Totally Primark’, was photographed by BEN RAYNER c/o B&A REPS GERMANY.
“This marks the beginning of a new long-term brand strategy for PRIMARK in Germany. We affirm our commitment to the German market and want to build a lasting and sustainable relationship to our customers.” says Christiane Wiggers-Voellm, Sales Director, PRIMARK Germany and Austria.
PRIMARK has developed a new visual identity together with its global branding and creative agency partner VCCP London, launched in Germany as the first market. Changes include a minor update to the Primark logo, a specially designed Primark font, and an expanded color palette with a refreshed Primark blue.
Production was in the hands of GoSee Member 2 PRODUCTIONS.
GoSee : ba-reps.com/?location=ger
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