In collaboration with Mieke Haase and Ruben Scupin from the advertising agency loved GmbH, 70SEVEN produced the new Spring/Summer 2024 campaign for Italian footwear brand BAGATT. The campaign was realized with photographer Jette Stolte and DOP Lucas Hofer.
From updated classics in timeless shades to sporty designs with vibrant colors, there’s a lot to look forward to this season. A must-have in any footwear collection this season is the white sneaker, without a doubt.
Originating in northern Italy in the 1980s, BAGATT stands for the symbiosis of modern, fashionable women’s footwear and stylish Italian handwriting. BAGATT is a brand of AstorMueller AG, a leading European shoe manufacturer.
70seven is a full-service production company and artist management agency headquartered in Hamburg. “With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, our main goal is to deliver bespoke sustainable production services that support and create unique and compelling content. We put together multidisciplinary teams and cooperate closely with brands, creatives, and advertising agencies to curate the finest collaborations for the job.
Our services include art buying, cost estimation, budget management, casting, location scouting, shoot supervision… plus a broad range of additional services that are required to achieve unique and individual results for each client. Through local partnerships, 70seven also offers production services throughout Europe.”
Afshin Shahinniya, the founder of 70seven, and Managing Director Philip Wichmann bring with them years of industry expertise, extensive networks across Europe, and a strong commitment to each and every project and product. Meet the team in person at UPDATE-24-BERLIN.
CREDITS
DOP Lucas Hofer
Client TT.BAGATT
Production 70seven GmbH & Co KG
Advertising Agency loved GmbH
Creative Director Mieke Haase
Art Director Ruben Scupin
Editing Matthias Georg Slomkowski
Post Production Christian Branscheidt
Sound Design jd404notfound
Styling Mira Uszkureit
Hair & Make-up Spiridula Fountoglou
Casting 70seven GmbH & Co KG
Photographer Jette Stolte c/o Marlene Ohlsson agency
FEATURING: UPDATE SALON
About 70SEVEN
Creative Production Agency - Production Services | Creative Hub | Locations | Studio. Established in 2006, 70seven is a Hamburg founded collective of production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, we boast a charismatic team and an extensive network of local partners to deliver tailored production services on a global scale. We firmly believe that fostering a positive and collaborative atmosphere is key to the success of any project.
As the forefront of the next generation artists agency, we proudly represent a curated selection of the most dynamic visual artists. Our photographers, DOPs, hair and makeup artists, and stylists from diverse backgrounds excel both as individual talents and as seamlessly coordinated teams. With our own location kju.studio we have established the most cutting-edge studio in Hamburg. This light-filled loft redefines standards with top-of-the-line studio equipment and an exclusive selection of designer props, showcasing the pinnacle of innovation.
GoSee : 70seven.de