A slow fashion campaign for sustainable fashion label GRÜNE ERDE – photographed by Janna TODE c/o 70SEVEN
The latest GRÜNE ERDE Fall/Winter 2023 campaign was staged by Janna TODE c/o 70SEVEN. Janna’s strong commitment to sustainable labels is perfectly in tune with the ethos embraced by Grüne Erde: ecologically sustainable responsibility, social fairness and economic success.
The use of natural materials, compliance with the highest ecological standards, social justice, good design practice and skilled craftsmanship combined with a commitment to slow fashion… together have a positive impact on the world.
The collection is inspired by the beauty, sensuality and simplicity of nature – with products that reflect the clarity, focus and uncompromising essence of the natural world.
Grüne Erde GmbH, founded in 1983 by Karl Kammerhofer, is an Austrian company headquartered in Scharnstein in the Almtal valley of Upper Austria, which is specialized in the manufacture and sale of eco-friendly, sustainable and socially fair products. Grüne Erde has a broad selection with a range comprised of around 5,300 products in the areas of living and sleeping (furniture, mattresses, bedroom textiles and soft furnishings), ecological fashion and natural cosmetics. Today, Grüne Erde has around 500 employees, 80 percent of which are women.
70seven is a full-service production company and artist management agency headquartered in Hamburg – specializing in photography and film in the areas of advertising, fashion & lifestyle : “Our goal is to deliver bespoke sustainable production services to create unique content. We put together multidisciplinary teams and cooperate closely with brands, creatives, and advertising agencies to curate the finest collaborations for the job.” Afshin Shahinniya, 70seven.
Services provided by the agency include art buying, cost estimation, budget management, casting, location scouting, shoot supervision… plus a broad range of additional services that are necessary in order to achieve unique and individual results for each client. With local partners, 70seven offers production services throughout Europe.
Afshin Shahinniya, founder of 70seven, and Managing Director Philip Wichmann bring years of experience in the industry to the table – with extensive networks across Europe and an unrelenting commitment to each and every project and product. The same, or more, can be said about their team.
GoSee : grueneerde.com & 70seven.de
CREDITS
Client Grüne Erde
Production Lucky ju / Julia Christl
Creative Director Sigrid Sturm
Styling Karin Degener
Hair & Make-up Sigi Kumpfmüller c/o KULT ARTISTS
Photographer JANNA TODE c/o 70seven GmbH & Co KG
About 70SEVEN GMBH & CO KG
Creative Production Agency - Production Services | Creative Hub | Locations | Studio. Established in 2006, 70seven is a Hamburg founded collective of production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, we boast a charismatic team and an extensive network of local partners to deliver tailored production services on a global scale. We firmly believe that fostering a positive and collaborative atmosphere is key to the success of any project.
As the forefront of the next generation artists agency, we proudly represent a curated selection of the most dynamic visual artists. Our photographers, DOPs, hair and makeup artists, and stylists from diverse backgrounds excel both as individual talents and as seamlessly coordinated teams. With our own location kju.studio we have established the most cutting-edge studio in Hamburg. This light-filled loft redefines standards with top-of-the-line studio equipment and an exclusive selection of designer props, showcasing the pinnacle of innovation.
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