Minimalist, relaxed, unique – Swiss design reimagined. In Mallorca, Chiara BONETTI c/o JULIA WALDMANN photographed the Spring/Summer 2025 collection for the Zurich-based design brand simpelthen with model Lina Claus.
"My collection consists of individual editions. Of unique favorite pieces. simpelthen is minimalist. Modern design. Reduced to the essentials. In high-quality, beautiful fabrics. Handmade in Ticino. Can be combined again and again. Always fascinating." Simone Klemm, Founder of simplethen, Zurich.
"My collection embodies 25 years of experience, know-how, and success. Each piece is a personal statement in the fast-paced fashion world. Timeless. Individual. The design combines influences from my Norwegian roots with my love of simple, sophisticated clothing. Clear and distinctive."
You can find her designs in her shop on Zweierstrasse in Wiedikon.
GoSee : simpelthen.ch
CREDITS
Client simpelthen Zürich
Photographer Chiara BONETTI c/o JULIA WALDMANN
FEATURING: +1
About JULIA WALDMANN
Julia Waldmann represents an exclusive group of photographers and video artists: Alexandra Polina, Matthias Wehofsky, Sophie Schwarzenberger, Stefan Thurmann.
GoSee : juliawaldmann.com