#DRIVEYOURTSTORY TAKES BERLIN. Sporty, stylish, and innovative: that's how the CARRERA F/W 24/25 collection is presented. For the campaign, CCCP was chosen as the local production partner in Berlin. Direction and photography were handled by Riccardo Vimercati for M&C Saatchi Milan.
"Carrera Eyewear from Safilo is a leader Brand always at the forefront of the latest trends. Introducing the new FW24 collection, with bold styles and the great attitude that made Carrera famous all around the world. The new integrated communication campaign will air on all media touchpoints with a new creativity done in Berlin, a city that perfectly embeds the style of the Brand: contemporary, daring and always looking ahead." Alberto Macciani, Global Head of Home Brands, DTC, Sustainability and Communicatipn at Safilo Group
CARRERA is a synonym for groundbreaking design, exceptional quality, and the perfect blend of style and function. As a brand for those who want to stand out from the crowd, CARRERA EYEWEAR offers unique models that shine both in everyday life and in sports. Known for its innovative technology and iconic designs, CARRERA is an undisputed leader in the worlds of sports and fashion.
The CARRERA F/W 24/25 collection draws strong inspiration from the world of sports and current street style trends. A highlight of the collection is the FLAGLAB 17 sunglasses, whose temples feature round openings reminiscent of the design of classic car steering wheels from the legendary Carrera Panamericana racetrack. With yellow or orange-tinted lenses, the sunglasses deliver a trendy look.
CLAAS CROPP CREATIVE PRODUCTIONS is a creative production company based in Berlin, specializing in visual media and creative services. The company works in areas such as photo shoots, film production, content creation, and locations. CLAAS CROPP is known for its friendly yet professional approach and collaborates with brands, agencies, and artists to create customized solutions for advertising and branding projects.
CREDITS
Director Riccardo Vimercati
DOP Federico Teoldi
Advertising Agency M&C Saatchi Milan
Producer Dario Callegher Production & Rita Rainis
Styling Carola Bianchi
Hair Tobias Sagner
Make-up Natalia Soboleva
Location Claas Cropp Creative Productions
Set Design Nina Lemm
Photographer Riccardo Vimercati
LOCAL PROD Claas Cropp Creative Productions
EQUIPMENT Delight Rental Services
About CLAAS CROPP CREATIVE PRODUCTIONS
Claas Cropp Creative Productions is a full service production company with vast experience in all areas of still photo production, location scouting, casting, and art buying. Based in Berlin, we work nationally and internationally on all kinds of photographic shoots, from fashion to cars, from editorial productions to worldwide advertising campaigns.
We partner with photographers, agencies, and clients to support them in all aspects of production - from budget estimation through artist selection, casting, location scouting and organization on-site, to a transparent settlement of the production expenses. Our expertise enables us to find the best solutions for our clients' needs. We counsel throughout the entire project – from the early planning stages to the post-production wrap-up.
Since the company’s founding in 2007, we've successfully worked on more than 500 productions. The roster of clients we've worked for includes popular international brands and companies such as Louis Vuitton, Brioni, Coty, Adidas, Nike, Lacoste, Apple, Lufthansa, Mercedes-Benz, Disney, Siemens, Microsoft, Deutsche Bank, P&G, Credit Suisse, BMW, Volkswagen and Audi, Men's Vogue, Elle Italy, Vanity Fair, GQ, Monocle, and Achtung, shot by photographers such as Annie Leibovitz, Jean-Baptiste Mondino, Ellen von Unwerth, Martin Schoeller, Uwe Düttmann, Nadav Kander, Daniel Jackson, Glen Luchford, Julian Broad, Roxanne Lowit, Blinkk, Marco Grob, Tom Nagy, Joachim Baldauf, Wim Wenders, and Jim Rakete.
GoSee : claascropp.com