Creatives to watch : Creative Director and Brand Consultant NINA ZYWIETZ presents us the LALA BERLIN S/S 2022 campaign ‘Imagine Dreaming’ – and is supporting the jury of the GoSeeAWARDS 2022
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We are delighted that Creative Director and Brand Consultant NINA ZYWIETZ is supporting the GoSeeAWARDS ‘22 as a member of the jury, and we present you the latest LALA BERLIN SPRING/SUMMER 2022 campaign ‘IMAGINE DREAMING’, for which Heike Makatsch, Jasna Fritzi Bauer and Vicky Krieps stood in front of the camera. In charge of art direction was fashion expert Nina. Styling was taken care of by Soo-Hi SONG c/o SHOTVIEW. Lala Berlin designer Leyla Piedayesh enjoys international success with her high fashion label.
NINA ZYWIETZ studied in the Rhineland and Los Angeles. Working for various agencies then brought her to London, where she worked several years for a communication agency. From there, her path led via publishing house Burda to the fashion label CLOSED. As Head of Global Marketing, she was responsible for visual branding. Afterwards, she worked at MYTHERESA, was Managing Director of the agency BOLD and then Creative Director at ESPRIT for BOLD in Berlin.
Together with Silke Wichert, she published the book ‘The Germans. A Nation’s Style and Icons’ (teNeues). In the book, they take us on a photographic journey through the recent history of German style. And come to the conclusion: The Germans are often much better than their reputation. After all, their precise pursuit of naturalness has in deed shaped a very individual aesthetic.
Today, Nina works as a freelance Creative Director for numerous companies and agencies but also lectures at AMD Berlin and Moda Akademisi Istanbul.
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