Daniel ROCHÉ c/o SHOTVIEW ARTISTS MANAGEMENT photographs the BALENCIAGA Winter 2022-23 campaign
BALENCIAGA : “Classic looks are reduced and redrawn, making bold silhouettes even more prominent. Hybrid stretch dresses and bodysuits fit and fall in new ways by combining gloves, shoes, pants, trains, or leggings. Staples such as turtlenecks, slacks, and jersey hoodies are partially destroyed, shrunken, or oversized.
Pullover outerwear reimagines the jacket – leather, puffer, bomber, denim, track – as a closed-front garment. A simple towel is worn as a wrap, made from high-quality stretch knitwear. A top is made from a pair of jeans. A T-shirt attached to the underside of an embroidered logo can by layered or left to hang out.
Graphic prints announce XXXL fits or messages such as ‘Be Different,’ while logos are blocked out with black tape. Custom Balenciaga packaging tape serves as a belt around a wrap coat or baggy pants. Double-breasted suits and trenches are pre-wrinkled and collapsible, designed to be balled up so they can be easily packed.
Accessories are enlarged and exaggerated, emphasizing reusability and alternative materials. Faux feather boas are made with frayed organza. The Crush Bag is a soft box shape, held by one or two handles on opposite edges. The Swing Bag is made of multiple layers, held by a looping chain strap. The Trash Pouch is inspired by a garbage bag. Purses are made from pairs of Cagole or Rodeo boots.
The HD Sneaker is a lace-up consisting of one flexible, solid piece. The Knife Wader combines two classic styles with a flared upper, pointed toe, and spike heel. The Glove Boot is a sleek, rounded-toe heel in multiple heights.
Research and innovation are key during the predictably unpredictable time ahead. EPHEA™ is a cutting-edge, mycelium-based material exclusively developed for Balenciaga – the first of its kind. Engineered to reduce the ecological footprint without compromising quality or technical performance, it is made from the vegetative body of mushrooms. Specifically, it is woven from an abundant, quickly growing organism that uses minimal resources and emits trace amounts of CO2 because it feeds on low-value agro-industrial residue. Bio-fabricated using a proprietary process, EPHEA™, used in this collection for a floor-length coat, is an organic, viable alternative to leather that is finished with a sustainable treatment.”
The BALENCIAGA Winter ‘22 campaign was photographed by Daniel ROCHÉ c/o SHOTVIEW ARTISTS MANAGEMENT.
GoSee : balenciaga.com & shotview.com
CREDITS
Photographer: Daniel Roché
Chief Creative Officer: Martina Tiefenthaler
Visual Director: Guillaume Harrison
Creative Research & Talent Coordinator: Leonie Miller-Aichholz
Visual Project Coordinator: Elena Tetu
Styling: Ally Macrae
Hair: Gary Gill
Makeup: Sam Visser
Assistant: Belen Rovegno
Digital Support: Gray Hamner
Executive Producer: Zico Judge
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