FALCA produces the PUMA SS25 x NICE LECLERC campaign featuring Formula 1 driver and PUMA brand ambassador Charles Leclerc --- and meet FALCA as exhibtor at UPDATE-25-BERLIN
Sportswear company PUMA announces Formula 1 star and Scuderia Ferrari HP driver Charles Leclerc as its new global ambassador. With this partnership, PUMA strengthens its position as a leading brand in motorsport and extends its influence beyond the racetrack. Together with Scuderia Ferrari HP, PUMA presents a collection that blends vintage charm with modern design. The collection includes t-shirts, hoodies, and caps that combine the aesthetics of racing heritage with contemporary fashion.
PUMA ambassador Charles Leclerc is featured in the clorful campaign, embodying the spirit of speed and style. The campaign production was handled by FALCA, with producer Noemí March.
"Rooted in Heritage, Driven by Innovation: PUMA for Scuderia Ferrari HP Collection. This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style." PUMA
The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.
CREDITS
Client Puma Motorsport
Producer Noemí March
Celebrity Charles Leclerc
Location Les Studios de la Victorine, Nice
Set Design Murdo Hepburn
Photographer Holly Mccandless-Desmond
About FALCA
Falca is a full service international production company for photo and film productions.
We are based in Barcelona (Spain) and we produce in Spain mainland and worldwide.
We provide Budgeting, Location Research, Scouting, Casting, Hiring, Travel, Logistics and all your production demands.
Our highly professional crew speaks fluently english, french & spanish.
Falca means Wedge, a piece of wood, metal, etc., with one pointed end and one thicker end that is used to split something, to fit into a space, to separate two things stuck together, etc. Our name is what we do. As a production service company we want our clients, producers, directors and photographers to feel we are right where they need us to be.
We support you, we hold things down for you to keep doors open, we balance things on rought surfaces, we can be invisible, we are reliable and flexible, we are sharp and we step into tight situations when we have to and we are made of steel from the Rhine and Mediterranean wood.
All projects are treated artfully and with care, the same way we like to be treated.
Come and find out. Write us and you’ll see.
We are Falca.
GoSee : falca.com
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