GoSee CREATIVES TO WATCH : MARC O’POLO collaborates with Gisele Bündchen & Toni Kroos for the biggest activation in the brand’s history – sustainability supercharged with international star appeal
CREDITS / DETAILS / VIDEO EMBED LINK
When you’ve got Gisele Bündchen and Toni Kroos in front of the lens as testimonials for a fashion campaign – that is definitely something you want to take a closer look at. Why all the fuss? Because MARC O’POLO just kicked off its biggest brand campaign in company history on 29 August.
“As the world’s most iconic supermodel, Gisele Bündchen is known across the globe as a nature lover and activist, a family person and a health enthusiast, while Tony Kroos, the most successful German soccer player of all time, has played for Real Madrid for more than 10 years and just recently also at EURO 2024. They both live and breathe our values, which makes them a perfect match for our brand,” says Maximilian Böck, CEO of Marc O’Polo SE.
“They are the ideal testimonials to further increase our brand awareness and relevance internationally while expanding our market share, for menswear in particular. Gisele inspires us to be the most sustainable version of Marc O’Polo. Being on set with Gisele Bündchen was an absolute highlight and a moment I’ll never forget. I’m incredibly proud to have personally interviewed her, which has resulted in such a beautiful video. Gisele Bündchen’s passion for sustainability not only touches our hearts, but also inspires us to make a positive impact each and every day. Her unwavering commitment to this cause is perfectly aligned with Marc O’Polo SE and our vision for a better future,” says Susanne Schwenger, Chief Product Officer at Marc O’Polo SE.
The womenswear strategy is focused on iconic photography featuring Gisele Bündchen. The goal was to create the Marc O’Polo ideal, the best version of the brand – a fusion of the perfect model with the cinematic yet intimate aesthetic of talented photographer Lachlan Bailey and the sustainable, timelessly modern, high-quality and natural Fall/Winter 2024 collection.
For menswear, Marc O’Polo has taken a slightly different approach. It is centered around an image film driven by emotions from the world of soccer and by the strong personality and compelling story of Toni Kroos. The campaign claim ‘Quality Defines Us’ might as well be straight out of the Toni Kroos playbook – after all, he has been bringing this level of quality to the playing field for decades. Quality Marc O’Polo as been synonymous with for even longer. The film by Director Jonas Lindstroem starts on 26 September 2024.
The activation measures driving both communication strategies make this campaign the biggest brand activation in the history of Marc O’Polo. At the core of the media campaign is an international full-funnel digital campaign that is expected to generate more than one billion impressions. Eye-catching OOH measures across key European cities, including giant posters in Rome and Madrid, are designed to increase brand relevance. The campaign is based on a compelling and comprehensive POS presence via shop window and facade banners, in-store activations, sustainability installations and POS events, both in Marc O’Polo stores and, above all, at all retail partners, including La Rinascente, El Corte Inglés, Magasin du Nord and Breuninger, among many others.
CREDITS
GISELE BÜNDCHEN
PHOTOGRAPHY Lachlan Bailey
STYLING Geraldine Saglio
HAIR Shay Ashual
MAKEUP Mark Carrasquillo
CREATIVE Marc O’Polo
PRODUCTION Made in Germany / Select
TONI KROOS ‘Quality Defines Us’
START 26 September 2024
DIRECTOR Jonas Lindstroem
CAMERA Rina Yang
STYLING Dogi Nesanir
CREATIVE Marc O’Polo
PRODUCTION Iconoclast
Marc O’Polo – Founded in Stockholm in 1967 upon the principle of using only natural materials, MARC O’POLO is today an international brand for casual fashion. Being a sustainable label determines the company’s every decision and action to this day. Headquartered in Stephanskirchen, Germany, Marc O’Polo SE is represented in 41 countries through its online stores. Around 2,000 retail and franchise partners alongside the company’s own stores represent the brand throughout Germany and in 60 countries around the world.
CREDITS
Production Made in Germany / Select
Styling Geraldine Saglio
Hair Shay Ashual
Make-up Mark Carrasquillo
Model Gisele Bündchen
Photographer Lachlan Bailey
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
