Roberto BRUNDO c/o ROCKENFELLER & GÖBELS photographed the Spring/Summer ‘23 collection from Korean label THISISNEVERTHAT, which was founded in 2009 in Seoul. It didn’t take long until thisisneverthat established itself at home as a force to be reckoned with in the burgeoning streetwear scene – thanks, of course, to the support of musicians from the genres rap and K-pop. And thanks to the popularity of the brand, collabs with big players the likes of Nike and Gore-Tex were soon to follow, boosting brand awareness even more.
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