HUNTER BOOTS x ROWING BLAZERS - ‘A playful new perspective on British and American heritage’ with a road trip campaign by Spencer WELLS c/o ALYSSA PIZER MGMT
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HUNTER BOOTS x ROWING BLAZERS is a limited-edition collaboration with Rowing Blazers, the iconic NYC label, loved by celebrities such as Timothée Chalamet, Emily Ratajkowski and Justin Bieber for its playful preppiness. Reinventing their British heritage with an American sense of humor, the original Rain Boots from HUNTER are animated with the playful motifs of Rowing Blazers. The campaign was captured by Spencer WELLS c/o ALYSSA PIZER MANAGEMENT, inspired by road trips across California.
The campaign is an intimate diary full of memories photographed by Spencer Wells which whisk us away on a road trip with friends – starting in the city of San Francisco and ultimately ending watching the sunset across the beautiful Californian coast. They make a stop along the way at the Pelican Inn Pub from the 16th century to take a break and dry their boots by the fire.
The story is a celebration of time spent together in the outdoors and the joy that is in the heart of both Hunter and Rowing Blazers. With moments touching on British and American heritage, it brings the spirit of the collaboration to life with authenticity and nostalgia.
ROWING BLAZERS was founded by former national team rower and archaeologist Jack Carlson, who recalls Hunter Rain Boots being worn by top Oxford University rowing crews and says his Hunters are some of his most prized possessions. The eye-catching ‘Croquet Stripe’ recalls the club blazers often seen in places like Oxford, while the zig-zag stripe is inspired by heritage Royal Artillery regimental neckties.
Creative Director: Jack Carlson
Director / Photographer: Spencer Wells
Art Director: Georgia Gray
Camera Assistant: Stuart Morgan
Gaffer: Brad Knilans
Stylist: Sarah Coggins
Styling Assistant: Anne Marie Strohbeck
Grooming: Lisa Rbar
Production: Susie Im
GoSee alyssapizer.com & instagram.com/p/Cl68fSvyF4m/
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