MASTERING THE ART OF CREATING LUXURY APPAREL - JPPS CREATIVE PRODUCTIONS with location support for Israeli label GALIA LAHAV
CREDITS / DETAILS / VIDEO EMBED LINK
For the GALIA LAHAV spot presented here, JPPS was responsible for location scouting & consulting. It was photographed by Philip Gay, who is represented by 2DM Management, and directed by Ori Porat on the streets of Paris as well as in a dreamy castle just outside the city.
Founded in 1984 in Tel Aviv, the GALIA LAHAV fashion label is recognized especially for its bridal and evening gowns. In January 2017, the designer’s eponymous label became the first Israeli brand to be accepted by the Chambre Syndicale de la Haute Couture and to present during Paris Fashion Week.
Her secret? : “We take pride in being one of the leading companies able to offer custom couture gowns without physically meeting our customers thanks to the unique technology we have developed. Our emphasis on personalization and customization, alongside our uncompromising designs, is what continues to distinguish us from other designers.”
Ever since singer Beyoncé wore a wedding dress by Galia Lahav to her vow renewal, the brand has been a household name. Today, it is available worldwide in 70 stores throughout 40 countries.
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