MAX VON TREU photographs the IRIS VON ARNIM Fall 2023 ‘Compelling Cashmere’ campaign
Inspired by urban landscapes, the Pre-Fall 2023 collection celebrates the lively IRIS VON ARNIM Spirit. MAX VON TREU photographed the Fall 2023 ‘Compelling Cashmere’ campaign (model: Viviane @Kult, styling: Hannah Godde @Nina Klein, H&M: Jo Paschalis). Digital support and post production came from BLINK IMAGING.
In the collection, knitwear stands for the expression of emotions and energy plus the courage to stand out with attractive opposites: Hand-knit oversized pieces meet midi dresses, tailored pants meet soft doubleface. A color palette of warm neutrals like cinnamon and anthracite are combined with bright honey melon and clear white for an eclectic everyday look.
“I don’t follow every trend. My creations are timeless – each piece is made for a lifetime,” is the credo of designer IRIS VON ARNIM, who has been working with finest quality cashmere for 45 years.
GoSee maxvontreu.com, represented by Kathrin Hohberg.
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