The luxurious British designer label ME+EM realized several elegant collections under the South African sun with production support from BAKER & CO and DOP Nick Burton-Moore. Also part of it were the photographer team Arran & Jules as well as hair & makeup artists Alet Viljoen, Anja Fichtenmayer and Kelly Paitaki. Aradia Crockett was in charge of styling for models Swati Eck and Beatriz Machado.
The label was founded by designer Clare Hornby 2009: “The secret to ME+EM is what we don’t have: middlemen. I’m obsessed with quality, and in order to offer the finest at an affordable price, we do everything ourselves in-house. No middleman means no unnecessary markups. It’s the very simple reason why we no longer have to choose between luxury and cost. I’m proud to say that ME+EM was the very first luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.”
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