Modern Luxury - Dirk BADER c/o AVENGER PHOTOGRAPHERS photographs the LU REN cashmere campaign including the S/S 2022 Lookbook
LU REN, founded in 2013 by Katie Ji in the Bavarian city of Seefeld, stands for exclusive knitwear made of cashmere and other fine fabrics as well as absolute favorites – timeless in a modern way.
Designer Katie Ji spent her childhood on the Chinese mainland, where the more than thousand-year-old tradition of crafting clothing with cashmere has been lived, breathed and further developed to this day. The Far Eastern philosophy, with its attention to details and perfection, is the foundation of Katie’s diverse activities as the founder and designer of LU REN.
The latest collection was photographed by Dirk BADER c/o AVENGER PHOTOGRAPHERS for the campaign and S/S ‘22 Lookbook.
“In the most favorable case, clothing helps the woman who wears it to feel protected, good, confident as well as naturally beautiful and unique,” is how the designer describes the credo of her creative work. Katie named the brand after her grandmother who was her most important attachment figure throughout her childhood. She taught her to be confident and have faith in being able to make her dreams come true.
The collection is available in the LU REN online shop, in selected fashion stores in Germany, such as Lodenfrey in Munich, as well as in Austria, Belgium, the Netherlands, Luxembourg, Italy, France and Switzerland.
GoSee : lu-ren.com & avenger-photographers.com
CREDITS
Client LuRen Cashmere
Art Director Tanja Valerien
Styling Kathrin Seidel
Hair & Makeup Gaby Speckbacher
Photographer Dirk BADER c/o AVENGER PHOTOGRAPHERS
CREDITS
Client LuRen Cashmere
Art Director Tanja Valerien
Styling Kathrin Seidel
Hair & Make-up Gaby Speckbacher
Photographer Dirk Bader c/o Avenger Photographers
FEATURING: GoSee FASHION
About AVENGER TEAM
AVENGER TEAM is a full-service creative agency. Since 2023, Sylvia Weinmann, together with her partner Kathrin Baumann in the FILM sector, has been continuously expanding their film network. Initially starting with 4 photographers, the agency now represents several photographers, directors, as well as beauty and styling experts – the Avenger Team. Personal contact and a strong sense of teamwork are highly valued within the agency. The team is passionate about what they do, and they are deeply committed to their work. AVENGER TEAM provides complete production management for both photo and film. In addition to offering very personal support for their creatives, they handle the entire production process, including organization, booking, briefing, and overseeing subcontractors. The agency acts as a cost manager, troubleshooter, and point of contact across all areas. They are committed to quality, reliability, optimal results, and cost awareness.
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