Shirt specialist SEIDENSTICKER stands for tradition, quality and classic products. For Fall/Winter 2021, however, the company is taking things in a younger, more progressive direction with the launch of a new menswear collection: STUDIO SEIDENSTICKER. Classic categories, dress codes and gender roles are yesterdays news. The collection is made up of four building blocks: Shirts, Overshirts, Gender Neutral and Knits & Jerseys. JANA KRENTZLIN c/o NINA KLEIN took care styling for the latest campaign, which was photographed by Sina Ostlund.
The Seidensticker Group introduced the new line in February. Studio Seidensticker is bidding farewell to “classic categories, dress codes and gender roles,” and the concept is “not only about aesthetic codes, but about taking a clear stand for social transition and a more respectful use of resources,” the clothing supplier explains for the start.