Iphoria was launched in 2012 by Berlin-based designer Milena Jäckel. What started with personalized cases and cosmetics bags or sneaker patches, soon became an extensive collection made of cashmere with hand-embroidered motifs, provocative T-shirts and sunglass cases which can double as a bag charm. Represented meanwhile in 35 countries, Iphoria stands for euphoria in the digital age, for the certain je ne sais quoi which turns the mundane into a fashion statement.
Lottermann and Fuentes photographed It-pieces in Ibiza for IPHORIA, with hair & make-up by Nadine THOMA c/o NINA KLEIN. GoSee : iphoria.com & ninaklein.de