BEST SECRET is considered the best kept secret of the fashion industry – access for members only... The Spring/Summer campaign was realized by Director Rosalie Di Natale c/o FREDA+WOOLF with DOP Hee-Seong Han, hair & make-up artist Andrú Elias as well as stylist Lynn Schmidt.
Best Secret operates four outlets : two in Munich, one in Frankfurt, and one in Vienna. The majority of income is generated online. The company sells brand-name products which can no longer be sold at regular price because they are e.g. from last season. You have to become a member of the platform to shop at Best Secret. The company has around one million customers today, and flotation on the stock market is planned for 2022.
Further fashion films by Rosalie via FREDA+WOOLF and on GoSee NEWS.