35 years after the launch of the original PUMA SLIPSTREAM sneaker, it is now back again – sporting a modern look and new colors. The local launch campaign in Poland was photographed by PAWEL FABJANSKI with Jan Wieteska and Daniel Walasek. In the video for it, the two actors take us on a visual journey back in time.
Pawel : “The concept of the campaign was developed by the High& agency, which also produced the video and photo session. The photos for the campaign were created by me, and PR measures were taken care of by the agency Teal. The beginnings of Slipstream shoes date back to 1987 when they came out as the successor to the iconic Sky LX basketball model.” Pawel Fabjanski.
Havas Media Group was responsible for media planning and buying.