BUCK MASON was founded in 2013 by Sasha Koehn and Erik Allen – who were neighbors in Venice, California. They first set up shop in a 350 square meter garage on Abbot Kinney Boulevard. Sasha, a media producer in his previous life, built the website, and Erik created the first jeans and T-shirt collection of the brand. Obsessed with quality, they worked closely with a local family-run factory to produce a small series, crafting each piece with old manufacturing techniques in combination with modern technology. Of course, all Made in America.
Colette DE BARROS c/o ALYSSA PIZER MANAGEMENT photographed the timeless and brand-new women’s looks for the uber-hip label BUCK MASON with CD Todd Barket : “Buck Mason, long known for its simple California-inspired menswear, decided to launch a women’s t-shirt line, which is its first women’s range. Shot in a house in Pacific Palisades and at the beach, I focused on three different models of T-shirts in various environments. The campaign was used in print, online, emails, social media and in-store.”
Stylist Tara Nichols thrilled about the new women’s looks : “I have been patiently waiting (and BEGGING) for this day to come!!! @BUCKMASON for your wifey, GF, ma, and gma!⚡️⚡️⚡️⚡️!!” The models were Milan Dixon, Rachel Roberts and Jessica Mau.
GoSee : buckmason.com & alyssapizer.com