Since its foundation in 1947, Pucci has been known above all for its signature artistic motifs, which have earned Emilio Pucci the title of ‘Prince of Prints’. Since 2021, Camille Miceli has continued the brand’s legacy as creative director, presenting collections that consistently captivate with their effortless resort flair.
Maximilian SEMLINGER c/o BIRD PRODUCTION photographed the MYTHERESA X PUCCI Fall/Winter ‘24 fashion collaboration.
Under the direction of Camille Miceli, the key focus remains signature Italian craftsmanship, and each design draws inspiration from the history of the company. The result of which are eye-catching styles that celebrate stylish color combinations, crafted from flowing and wrinkle-resistant materials.
MYTHERESA : “The Pucci Parade collection embodies energy and style, inspired by the euphoria of music and dance. The unmistakable multicolored prints and captivating silhouettes celebrate elegance and urban sophistication. Each design offers a fresh interpretation of Pucci’s style, with unique pieces that blend romantic pop-rock and glamour, crafted for the modern, dynamic woman.”
Mytheresa.com is a publicly traded, German luxury fashion and e-commerce retailer based in Munich. As a digital multi-brand platform for luxury, Mytheresa sells clothing, shoes, and accessories for women, men, and children as well as lifestyle products and jewelry worldwide.
In October 2024, it was announced that the MYT Netherlands Parent B.V. (Mytheresa) will, upon receiving regulatory approval, acquire Richemont’s online fashion and accessories company Yoox Net-A-Porter (YNAP), and Richemont will acquire one third of Mytheresa shares in return.
GoSee : mytheresa.com
GoSee : bird-production.com