Fashion • 452 News
FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE
FASHION VANS OFF THE WALL kids holiday campaign by Ben RAYNER c/o B&A GERMANY
07.02.2024 •
For VANS OFF THE WALL, Ben RAYNER c/o B&A GERMANY photographed the holiday campaign with kids.
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FASHION ‘We want …’ DEICHMANN, Europe’s #1 love brand for shoes, presents a fresh multichannel brand campaign on GoSee News
06.02.2024 •
DEICHMANN wants everyone to be able to afford good shoes. A vision the company is now manifesting in its communication mix to kick off the year – a multichannel brand campaign with powerful imagery. After a strong launch in spring, the campaign will be a fixed part of the communication strategy – to bolster DEICHMANN’s position as Europe’s #1 love brand when it comes to shoes.
Production of the new image campaign is of the usual high quality with a strong focus on fresh ideas and humor. The recurring “We want …,” phrase not only demonstrates DEICHMANN’s confidence, but also the company’s profound understanding of what customers expect and demand from a modern brand. The creative concept complements the marketing plan for the regular seasonal campaigns and promotions, and it adds new emotional appeal to the claim “Because We Love Shoes”.
Responsible once again for creation was Jung von Matt Hamburg. Andreas Conze, Senior Head of Marketing, and Marcel Nawrath, Head of Global Creation & Brand Management, were responsible for creative direction at DEICHMANN. Production was in the hands...
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FASHION HELLO AGAIN - from T‑shirt to Re‑shirt! The basics collection made from sustainable cotton, photographed by MEIKE KENN c/o BOSCHTOBANRAP for HAKRO
30.01.2024 •
MEIKE KENN c/o BOSCHTOBANRAP – co-founder of the female photographer collective Herspective – photographed lifestyle motifs for HAKRO, the first corporate apparel supplier with a 100% climate-neutral collection. To do so, the Hello Again closed loop clothing collection banks on recycled textile fiber: casual basics made from sustainable cotton and worn workwear. Classic favorites manufactured with responsibility and fairness in Portugal.
“With HELLO AGAIN, a circular textile economy is finally becoming a reality. Together with our partners, we have developed an AI-driven process that turns old textiles into beautiful new basics.” HAKRO.
CREDITS:
Client @hakro_official
Art Direction @juliaochsenhirt.de
Creative Direction @judithhomoki
DOP @adam_naparty
Assistant @@sasaflorenxe
Model @rebeccanmyr of @izaio.commercial & @kenovonk of @kultmodels
Hair & Makeup lydialippenstift
Styling @dianadean_styling
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FASHION Romain DUQUESNE c/o BIRD PRODUCTION photographs model Anjali Torvi for PALOMA WOOL in London
24.01.2024 •
In the wintery London rain, Romain DUQUESNE c/o BIRD PRODUCTION photographed the new looks for fashion label PALOMA WOOL by the eponymous designer on Indian native and model, Anjali Torvi.
The brand Paloma Wool from Barcelona was founded in 2014 by Paloma Lanna. Lanna is the daughter of Paloma Santaolalla and Miguel Lanna, founders of the Spanish brands Globe and Nice Things in the eighties – and she has an eye for beautiful design.
Paloma Wool built a loyal customer base in no time thanks to her warm Instagram photos full of analog films which indeed feels a bit like a girlfriend’s creative project – even though the fashion brand is taking the world by storm as we speak.
GoSee : palomawool.com
CREDITS
Photographer @romainduquesne @bird_production
Stylist @matildasadeghi
Hair @johnallanhair
Casting @emmigrundstromcasting
Model @anjali.torvi
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FASHION BLUMARINE Resort ‘24 – photographed by Teresa CIOCIA c/o BIRD PRODUCTION
23.01.2024 •
Blumarine, founded by Anna Molinari and her late husband Gianpaolo Tarabini in 1977, is the luxurious core brand, alongside Miss Blumarine, Blugirl Blu Sport and Anna Molinari, of the Blufin S.p.A fashion house, which is family-owned to this day.
Teresa CIOCIA c/o BIRD PRODUCTION photographed the latest BLUMARINE Resort ‘24 collection in the studio.
Walter Chiapponi has been Creative Director of Blumarine since the end of 2023. The designer, who used to be with Tod’s, followed thus in the footsteps of Nicola Brognano. Chiapponi, who will present his first collection for Blumarine during Milan Fashion Week 2024, started his career after graduating from the European Institute of Design in the 90s. A trajectory which has taken him from Alessandro Dell’Aqua, with stops along the way at Givenchy, Valentino, Gucci, and Miu Miu, or even Bottega Veneta, to where he is today.
GoSee : blumarine.com & bird-production.com
CREDITS
Photo Teresa CIOCIA c/o BIRD PRODUCTION
Model @louise.robert for Blumarine Resort 24
Designer @nicola_brognano , @is_dante
Styling @gio.a.b
Art Director @beatrixpope
Makeup...
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