Film • 735 News
DIRECTORS, FILMS, AND RELATED VISUAL WORK - YOUR WEEKLY DOSE ON GOSEE
ADVERTISING Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, on Creativity, Team Building, and the Future of Advertising – and in person at UPDATE Berlin
17.04.2025 •
Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, is a driving force behind some of the most exciting campaigns for the global brand. In this exclusive interview with GoSee, he gives us an insight into his role, the challenges of his work, and the creative vision behind recent projects like the "City Escape" campaign. He discusses the importance of authenticity in advertising, how he builds his team, and how trends and new technologies influence his creative process. We are also excited to welcome Theo in person at UPDATE Berlin.
What does your role as Global Creative Director at TBWA/NEBOKO entail? Theo: If you want to go fast, go alone. But if you want to go far, go together. I truly believe that. So, much like a football manager, my job is to pick the best team, get them aligned, and make sure every campaign we roll out is fresh, relevant, and impactful. We’re always looking for creative ways to tell stories that connect with people, feel authentic, and help drive brand recognition or increase sales. In doing so, we hope to play a role in shaping both sport...
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ADVERTISING GOSEE CREATIVES TO WATCH: Claudio Catrambone, CEO of Family Agency Zurich, on their expansion plans, bold advertising, images as narrative masterpieces – and in person at UPDATE BERLIN
17.04.2025 •
We are excited to introduce Claudio Catrambone, the creative mind behind the Zurich-based agency Family, to the GoSee community and to welcome him at UPDATE Berlin on May 16th. In 2020, Claudio founded an agency that has been making waves—not only in Switzerland but internationally. With his unique vision and unconventional approach in advertising and film, Family continues to capture the hearts of brands eager to move their audiences. Earlier this year in London, they stole the show at the largest F1 event in history with the smallest team, showcasing their ability to push boundaries with a bold performance.
Their striking campaign for GAMRFIRST.CH, the online casino of Europe's largest casino group, Groupe Barrière, captured the essence of "luck"—visually compelling and with a touch of humor. Similarly, the Amorana campaign transformed the Swiss love life into a royal pleasure, setting new standards in creativity. As Family expands—both creatively and in real life—they are preparing to venture into London and Germany. What a family indeed!
Claudio, your recent appearance...
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ART ARTWORLD AGENCY represents Mous LAMRABAT – Visual Storytelling Across Cultures
17.04.2025 •
ARTWORLD represents the internationally acclaimed artist Mous LAMRABAT, whose creative and artistic approach to fashion photography has garnered global recognition. His most recent solo exhibition, "Homesick", held at the esteemed Loft Art Gallery in Marrakech, captivated both audiences and critics alike. Born in Morocco and raised in Belgium, Mous Lamrabat's work seamlessly blends the richness of his cultural heritage with a contemporary Western aesthetic. This dual perspective informs a striking visual language—one that is bold, humorous, and deeply rooted in cultural nuance.
His photography explores themes of identity, diversity, and self-expression. Lamrabat’s fictional world, often referred to as “Mousganistan”, is a utopian cultural space—one that transcends boundaries, dismantles stereotypes, and celebrates individuality. In his imagery, religion, gender, beauty, and cultural origin are portrayed in their full spectrum, free from judgment and hierarchy.
With vivid colors, surreal compositions, and a keen sense of symbolism, Lamrabat crafts images that not only captivate...
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FASHION MICHAEL KORS Campaign by Photographer & Director Till JANZ c/o ARTWORLD AGENCY
17.04.2025 •
Till JANZ c/o ARTWORLD AGENCY is a prominent figure in the world of contemporary photography – an established fashion photographer, director, and digital content creator with an international career focused on the intersection of storytelling and technology. Here at GoSee, ARTWORLD presents his latest campaign for MICHAEL KORS.
ARTWORLD AGENCY: "Till is a dynamic force—an accomplished fashion photographer, moving image director, and digital content creator with an international career dedicated to exploring the crossroads of storytelling and technology. His artistic narrative is an intricate blend of innovation, meticulously crafted for 21st Century audience engagement. Drawing from a rich mix of photography expertise, technological skill, and storytelling finesse, Till curates experiences that transcend the conventional. With a background in UX design and programming, he infuses his work with emotion, sparking a profound connection with the viewer. Inspired by visual abstractions, vivid imagery, and immersive experiences, his creations reflect his boundless imagination. Till's...
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ADVERTISING Christian Schuck aka Kidde, Chief Creative Officer of the M+C Saatchi Group Europe, in an interview about campaigns, inspiration and the Cultural Power Index launch
16.04.2025 •
Christian Schuck, alias Kidde, is Chief Creative Officer of M+C Saatchi Group Europe and one of the three CEOs of M+C Saatchi Berlin House. In the midst of Berlin's vibrant cultural scene, he and the product and interior design studio llotllov designed the agency's new offices in the neo-brutalist Brandlhuber Haus on Brunnenstrasse, making it into Wallpaper. M+C Saatchi is also celebrating its 30th anniversary this year, and Kidde has been an important part of the agency network for 15 years. Current clients in Germany include Lidl, The North Face, Whoop, Ferrero, Porsche Design, ING, and the international sponsorship account of Porsche AG. At the European level, other brands include adidas, Heineken, Geox, Carrera, Polaroid, Eni, the DeLonghi Group, and many more. At GoSee, the creative gives us an insight into his work, and we look forward to welcoming him in person to UPDATE Berlin in May.
Your agency realized a fantastic film with the Stuttgart Ballet for Porsche. Can you tell us something about the campaign? Kidde: This film and the image catalog are a great example of craft....
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