Jeff Ludes delivers the new Subaru Trailseeker campaign – combining stills and motion. Shot over just two days around his Southern California base, the production moved from the Mojave Desert to the coastal Santa Monica Mountains.

A key element of the shoot was the extensive arm-car production, capturing both stills and motion simultaneously. At the controls: DP Jerome Wald III, who precisely executed the dynamic driving shots along the winding mountain roads.

“The highlight of the shoot had to be the arm-car work – spending nearly the whole day in the mountains, driving up and down the...

With “Moi et ma Bentley”, Dejan & Per present a visually precise and fully staged work positioned between automotive, fashion, and digital imagery.

At the center is a well-known, iconic-looking figure that deliberately plays with the codes of luxury, pop culture, and staging – set within a fully artificial environment. The project was realized as a full CGI & AI production and exists in the context of a free, artistic experiment.

Architecture, light, and materiality interlock with precision: reflections, surfaces, and the color palette create a hyperreal aesthetic. The work demonstrates how...

Crafted with Japanese soul – Cologne-based transport and lifestyle powerhouse duo Ben and Martin, or BAM for short, photographed and directed the global launch campaign for the new all-electric Mazda CX-6e. This extensive project was created in collaboration with the advertising agency Scholz & Friends.

The production – both photo and video – took place in sunny Spain under strict secrecy. The focus was on Mazda's striking new all-electric coupe-SUV in its distinctive Nightfall Violet paint finish. Peak Productions was the lead producer, with local support from the production company...

Artist, creative, visionary – with Armin Morbach, BALLSAAL represents one of the most influential figures in the international beauty and fashion scene. As publisher and editor-in-chief of TUSH magazine, photographer, creative director, and long-time trendsetter, Armin Morbach has helped shape the visual language of beauty for decades. His work effortlessly moves between editorial, campaign, and artistic creation – often with a reflective yet creative approach.

To coincide with the launch, arminmorbach.com is now online – the new website offers a comprehensive look at Armin's current work...

Actress Sienna Miller stars in the Charlotte Tilbury Beauty 2026 campaign. Titled "Pillow Talk in Bloom," the campaign presents a softer, more romantic evolution of the iconic Pillow Talk collection from the globally beloved cosmetics brand.

The spot and campaign are the work of photographer and director Betina Du Toit.

„Darlings, I am ecstatic to reveal my gorgeous, talented friend, the one and only Sienna Miller, as the star of my infatuating Pillow Talk in Bloom campaign! Sienna is the ultimate beauty muse to bring this campaign to life. Seeing her shine on set and effortlessly embody my...

Marco Bienek took on Creative Concept & Art Direction for the current Daylon sunmilk campaign – capturing relaxed settings with young adults spending a day in the sun. Daylong™, developed by Galderma, stands for dermatologically developed sun protection from Switzerland.

With nearly 20 years of experience across Europe, Asia, and the US, Creative Director Marco Bienek brings an internationally shaped perspective to his work. Earlier in his career, he worked at Heimat Berlin, where as a junior and mid-level creative he contributed to campaigns for HORNBACH – experiences that continue to...

AI, CGI, real - and everything in between. For his latest project centred on the Bugatti La Voiture Noire, Torsten Klinkow deliberately dissolves the boundary between documentary photography and digital construction.

Torsten tells GoSee: "Our starting point was the idea of dissolving the boundaries between reality and simulation - weaving AI, CGI and photographic fragments together so precisely that their transitions become imperceptible. Not simply as a technical exercise, but as an image-making practice: a work about perception, fiction and digital materiality.

A key moment was...

Graubünden takes the next step – bringing its iconic ibex duo Gian and Giachen into a new visual reality. The campaign was produced for Graubünden Ferien with the production company Analog Digital (Exec Producers: Tomasz Zmigrodzi, Tomasz Kosinski), while AIO Post handled AI technology, generation and postproduction.

AIO Post developed a fully AI-driven production in collaboration with Wirz – demonstrating how high-end commercials can now be realised entirely through AI.

At the centre are the two cult characters, appearing for the first time in a fully AI-generated world – from landscapes to...

Zurich-based creative Pascale Weber presents AI in motion – a delicate visual story where beauty and nature meet in a controlled, almost surreal composition.

At the centre: a minimal fragrance bottle, activated by a single gesture, surrounded by white doves. The scene plays with balance – between movement and stillness, softness and precision. Feathers, glass and liquid interact in a carefully staged moment that feels both cinematic and graphic.

Created using AI as a tool, the series explores how still life can be reimagined beyond traditional photography. The doves introduce a sense of...

Director & photographer Maciek Miloch visually stages a series of drink creations for McCafé, placing strawberry sauce at the centre as a key element across desserts and beverages.

Featured are variations such as Iced Matcha Strawberry, shakes, and classic McCafé drinks, reinterpreted through the combination of milk, ice, and a fresh strawberry note. The visual approach focuses on texture, fluidity, and layered compositions.