07.02.2024  •  Film NEWS


'Not Your Average Joe' - KROGER HEALTH campaign with NFL star quarterback Joe Burrow by director Patrik GIARDINO c/o B&A REPS


Kroger Health by Patrik Giardino of B&A REPS GERMANY

Patrik Giardino are thrilled to share that our project for Kroger Health is now live. We teamed up with Kroger Health’s creative team to launch their “Not Your Average Joe” campaign starring Quarterback Joe Burrow. The campaign was shot over 2 days in LA.”

Director: Patrik Giardino c/o B&A REPS Germany
Artist: Patrik Giardino c/o B&A REPS Germany
Client: Kroger Health
Production: The Gate Films
Creative Director: Lee Groh, Executive Creative Director
Post Production: The Gate Films

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The KROGER HEALTH creative team, The Gate Films, and director Patrik GIARDINO c/o B&A REPS realized the commercial ‘Not Your Average Joe’ in LA. In front of the camera stood quarterback Joe Burrow, brand ambassador for the Healthcare division of Kroger Co.

“As an athlete, I know the value of good nutrition and a healthy lifestyle,” says Burrow. “I am honored to work together with Kroger to encourage families to make changes in their daily lives that can lead to healthier lifestyles, while also increasing access to nutritious foods for underserved communities.”

Yvonne Starkey-Posey – Senior Brand Manager
Donna Scenna – Senior Brand Manager
Katharine Daasch – Assistant Brand Manager
Jane Dierkers – Senior Brand Innovation Manager, Kroger Health
Colleen Lindholz – President, Kroger Health
Lee Groh, Executive Creative Director
Ray Elfers, Creative Director, Digital
Chris Rice, Creative Director, Copy
Jonathan Adams, Sr. Art Director
Megan Margolin, Multi-Channel Copywriter
Julie Patterson Holland, Head of Production
Brian Lincoln, Still Photographer
Production Company – The Gate Films
Director – Patrik Giardino
Exec. Producer – Rhiannon Lewis
Producer Manager – Lindsay Cowan
Casting Director – Katie Taylor
DOP – Megan Stacey
Post Production – The Gate Films
Editor – Michael Nixon
Grade – Jessica Vile @ Jam visuals

GoSee : ba-reps.com/?location=ger