'Not Your Average Joe' - KROGER HEALTH campaign with NFL star quarterback Joe Burrow by director Patrik GIARDINO c/o B&A REPS

The KROGER HEALTH creative team, The Gate Films, and director Patrik GIARDINO c/o B&A REPS realized the commercial ‘Not Your Average Joe’ in LA. In front of the camera stood quarterback Joe Burrow, brand ambassador for the Healthcare division of Kroger Co.

“As an athlete, I know the value of good nutrition and a healthy lifestyle,” says Burrow. “I am honored to work together with Kroger to encourage families to make changes in their daily lives that can lead to healthier lifestyles, while also increasing access to nutritious foods for underserved communities.”

CREDITS
Yvonne Starkey-Posey – Senior Brand Manager
Donna Scenna – Senior Brand Manager
Katharine Daasch – Assistant Brand Manager
Jane Dierkers – Senior Brand Innovation Manager, Kroger Health
Colleen Lindholz – President, Kroger Health
Lee Groh, Executive Creative Director
Ray Elfers, Creative Director, Digital
Chris Rice, Creative Director, Copy
Jonathan Adams, Sr. Art Director
Megan Margolin, Multi-Channel Copywriter
Julie Patterson Holland, Head of Production
Brian Lincoln, Still Photographer
Production Company – The Gate Films
Director – Patrik Giardino
Exec. Producer – Rhiannon Lewis
Producer Manager – Lindsay Cowan
Casting Director – Katie Taylor
DOP – Megan Stacey
Post Production – The Gate Films
Editor – Michael Nixon
Grade – Jessica Vile @ Jam visuals
GoSee : ba-reps.com/?location=ger