70SEVEN stages the new collection for Hamburg-based furniture label MORE : OSO - furniture with a room presence, designed by Peter Fehrentz
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Peter FEHRENTZ c/o 70SEVEN not only designed the new collection for MORE furniture, he also staged it to perfection in utter elegance – as stylist, photographer, and director – all in one.
The penthouse on the 15th floor of a Swiss office building in Antwerp was as unique as promised, but the furniture from MORE just didn’t shine there in its full splendor. A minor setback solved as quickly as it had arisen: the furniture was adapted to its environment. An exciting challenge, of course, for Peter Fehrentz, which also marked the beginning of the new OSO collection, comprised of a table, a desk, chair and armchair.
At OSO, apparent opposites are aesthetically united : for furniture that is equally cozy and elegant, heavy but still seemingly levitating, opulent and purist. Each piece is marked by an individual, yet harmonious appearance, both as a stand-alone or part of an ensemble.
In 1993, Bernhard Müller founded his company MORE in Hamburg-Bahrenfeld. With its sights, from the very beginning, set on the respectful use of resources. MORE presented its latest innovations a short while ago at Salone del Mobile in Milan.
70seven is a full-service production company and artist agency based in Hamburg. With a strong focus on photography and film for the worlds of advertising, fashion and lifestyle, 70seven delivers bespoke sustainable production services that support and create unique and compelling content.
CREDITS
Director Peter Fehrentz
DOP Dennis Gritzke
Client more Möbel
Set Design Peter Fehrentz
Photographer Peter Fehrentz
About 70SEVEN
Creative Production Agency - Production Services | Creative Hub | Locations | Studio. Established in 2006, 70seven is a Hamburg founded collective of production, artist management and studio rental. With expertise in creating multidisciplinary photo and film content for innovative global brands, we boast a charismatic team and an extensive network of local partners to deliver tailored production services on a global scale. We firmly believe that fostering a positive and collaborative atmosphere is key to the success of any project.
As the forefront of the next generation artists agency, we proudly represent a curated selection of the most dynamic visual artists. Our photographers, DOPs, hair and makeup artists, and stylists from diverse backgrounds excel both as individual talents and as seamlessly coordinated teams. With our own location kju.studio we have established the most cutting-edge studio in Hamburg. This light-filled loft redefines standards with top-of-the-line studio equipment and an exclusive selection of designer props, showcasing the pinnacle of innovation.
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