A Hamburg Hit ! The iconic brand ASTRA Granate Energy w/o alcohol – with eye-catching motifs by Benne OCHS c/o EMEIS DEUBEL
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ASTRA is now available without the juice – non-alcoholic and packs a punch. With Astra Granate Energy 0.0%, the iconic brand from St. Pauli is shaking up the alcohol-free market : As a soft drink with pomegranate flavor plus guarana, taurine and caffeine. Benne OCHS c/o EMEIS DEUBEL realized two motifs, which we present you here on GoSee.
“We wouldn’t be Astra if we brought out just any alcohol-free beer : For us, it’s always a bit louder, more colorful, more exciting and more over the top. A classic non-alcoholic beer just wouldn’t cut it,” says Svenja Wohlers, Senior Brand Manager of Astra in the press release. “We’ve been carrying the idea for Granate Energy 0.0% around with us on the streets of Hamburg for some time now – it was always clear to us that we had to come up with a non-alcoholic product that the market hadn’t seen before,” says Gunnar Fischer, Managing Director Marketing at Carlsberg Germany.
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