ANALOG / DIGITAL : ‘Be the change, stay yourself’ PORSCHE POLAND campaign with tennis star Iga Swiatek by Director Michał Misiński for Papaya Films and DDB Warsaw
CREDITS / DETAILS / VIDEO EMBED LINK
PORSCHE POLAND presents its collaboration with Iga Swiatek, No. 1 in the Women’s Tennis Association (WTA) rankings. With the slogan ‘Be the change, stay yourself’, the Polish tennis player is promoting the new electric version of PORSCHE’s best-selling Macan model.
Iga Swiatek, who officially became a Friend of Porsche last year, found herself on court with the new Porsche Macan between tennis matches. It’s all thanks to the latest campaign for the best-selling SUV, which is debuting in a new all-electric version ten years after its launch.
Director Michal Misinsk does an amazing job of perfectly capturing the competitive spirit in the commercial. The music for the campaign video was composed by JIMEK, who – like Iga – is a Friend of Porsche Poland.
Agency: DDB Warsaw
Client: Porsche Polska
Production House: Papaya Films
Director: Michał Misiński
DOP: Michał Englert
Editor: Kuba Tomaszewicz
1st Assistant Director: Ivo Barycz
VFX & Sound: Juice
Composer: Jimek
“Michał Misiński is best known for his clean, design-driven aesthetic which defines his beautiful creations for the mixed-media world. A background in VFX not only provides him with the confidence to be ambitious with his visions but drives his unique storytelling which has been put to award-winning use for global brands and names including Porsche, Ubisoft, Dolby, Mitsubishi, Netflix, Toyota and many more.”
CREDITS
Director Michał Misiński c/o ANALOG / DIGITAL
About ANALOG DIGITAL
Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.
We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.
With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.
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