BRUNELLO CUCINELLI campaign & film by Cristian HUNTER c/o KRISTINA KORB – a symphony of nature’s beauty in a unique atmosphere
CREDITS / DETAILS / VIDEO EMBED LINK
“Umbria, where Brunello Cucinelli’s origins cradle us in deep-rooted comfort and the poetry of nature’s tender embrace. We walked beside visionaries, such as Arizona Muse or James Turlington, simply allowing the moment to enfold us. The wind in the Solomeo area carries whispers of ancient tales through the gentle sway of cypress trees, caressing the golden fields of grain and vineyards. It dances through the rolling hills, orchestrating a symphony of nature’s beauty.
Before embarking on this journey with BRUNELLO CUCINELLI, I delved into understanding the brand’s essence and stumbled upon the concept of ‘genius loci’ — the pervading spirit of a place, i.e., the unique, distinctive atmosphere or character of a particular location. After experiencing the brand firsthand, especially against the charming Umbrian backdrop of Solomeo, I grasped the profound meaning of the concept.
Brunello Cucinelli isn’t just about fashion; it embodies the unique atmosphere, history, and cultural richness of its birthplace. In the heart of this fragrance lies the soulful embrace of cypress, echoing the resilient spirit of Solomeo. A scent that transcends time, rooted in the earth of this timeless village, capturing the essence of an iconic brand,” Cristian HUNTER tells GoSee.
GoSee : kristinakorb.com
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