PSSSST! Light, quiet & clean: CAKE’s revolutionary approach to electric off-road motorcycling. Director DAVID MAURER created his brand-new ACTION VIDEO in cooperation with CAKE MOTORBIKES. The name CAKE stands for innovative, lightweight, high-performance electric mopeds and motorcycles. For work, off-road – and fun.
Swedish native Stefan Ytterborn, the founder of premium snow and cycling gear brand POC, founded CAKE in 2016 : “CAKE is on a mission to speed up the transition towards a zero-emission society, by combining excitement with responsibility in the development of our electric motorcycles. In order to live up to our creed, we have adopted a cross-scientific approach to working with sustainability issues.”
CAKE’s approach consists mainly of extending product life cycles based upon four pillars envisioned by the company, i.e. purpose, innovation, performance and physical quality. This innovative path, focused on quality and durability, has ensured that CAKE remains a cut above competitors – with a product that stands the test of time.
David Maurer is represented by BOSCHtoBANRAP.
GoSee : ridecake.com
CREDITS
Director David Maurer c/o BOSCHtoBANRAP
DOP Noah Mittelstaedt
Editing Jona Schick
Sound Design Jona Schick
2nd Camera Jona Schick
FPV Pilot Mark Heinrich
Agent BOSCHtoBANRAP
About DAVID MAURER
Born in the midseventies, David Maurer took an apprenticeship as a photographer in a studio for car photography near Frankfurt from 1996-98. After assisting for various photographers in the field of people and transportation photography, he explored the world working on cruise vessels for 8 months, travelling to north polar region, to Antarctica and to south America. Coming back he continued assisting and started working on worldwide shootings, briefly interluded by a 10-month trip on his own to Australia, New Zealand, Papua New Guinea and Asia. In 2008 David established his own business as a transportation, people, architecture and landscape photographer. Since then he is working for a continuously growing number of clients.
GoSee : davidmaurer.com