New summer campaign for Swiss mountain sports specialists Bächli Bergsport - a grateful ode to summer in the mountains.
DOP: Stefan Dux
Creative Director: Tom Malecha
For BÄCHLI BERGSPORT, the Zurich-based agency for moving images developed a new video campaign which pays tribute to summer in the mountains. From skiing and snowshoeing, to climbing and hiking – mountain sport is a seasonal business. To reach out to outdoor enthusiasts of all kinds right when the summer season is kicking off, the leading Swiss supplier of mountain sports equipment, Bächli Bergsport, has commissioned visual content agency FILME VON DRAUSSEN with the development of a summer campaign. DOP: Stefan Dux, Creative Director: Tom Malecha.
At the core of the campaign is the online video ‘Thank You Summer’, an emotional declaration of love to the hot season. The message content is driven by the multi-year claim ‘We Live Mountain Sports’ which was also developed by FILME VON DRAUSSEN . The biggest specialist for alpine sports and outdoor equipment in Switzerland carries everything you need when it comes to climbing in high or low mountain ranges, hiking as well as for skiing tours and expeditions.
‘At Filme von Draussen, we develop inspiring stories with a surprising twist. We use the tried-and-tested StoryBrand method to make sure your messages are in a form that your customers understand and inspires them to take action accordingly. We translate your messages into creative and contemporary content and help you to achieve your marketing goals.