In collaboration with The Sweetspot, post production house recomFILM produced all VFX / CGI shots for the IWC X AMG spot with Louis Hamilton.
“What is Lewis Hamilton, one of Formula 1’s finest drivers, doing in the desert driving his fancy AMG car and visiting a mysterious diner? The Sweetspot teamed up with Scholz & Friends Berlin to promote the latest watches from IWC Schaffhausen that are being sold in this uncommon place. From letting the mysterious diner and desert environment come to life in full CGI, to shooting the perfect word match between Lewis and the shop assistant, or even composing a piece of music to support this peculiar situation – The Sweetspot teamed up with RECOMfilm, IXYXI music, and Wolfsrudel Music to create a world in which such things simply seem possible. It was directed by the talented Sinan Sevinç, who in turn created a world in which you can order your perfect timepiece from IWC Schaffhausen like never before. Excited yet?” The Sweetspot.
Final spot + breakdown here on GoSee.
CREDITS
Director Sinan Sevinç
Client IWC
Production The Sweetspot
Post Production recomFILM
Executive Producer Manuel Hummer c/o recomFILM
VFX Supervisor Andreas Justus Burz c/o recomFILM
CGI / VFX recomFILM
FEATURING: +1
About RECOM GMBH & CO. KG
We deliver the highest calibre of CGI for stills and film, exceptional retouching, creative consulting and other digital magic. From Berlin to Brooklyn, London, Stuttgart, Paris, Munich, Sofia and now Hamburg, our international studios give us huge capacity around the clock. Each studio is unique: we pride ourselves on the creative energy and agility of a boutique operation. We’re a diverse, passionate band of creators, united by our boundless enthusiasm for visual arts. We thrive on close collaboration with creatives: clients, agencies, photographers, directors and more. These synergies — strengthened as we push boundaries and pioneer techniques together — give our work its unique aesthetic edge.
With a deep knowledge of our craft — from our origins working with analogue film, to the electrifying potential of AI — we continue to build on the foundations: sharp eyes, strong direction, and translating emotion through technology.
GoSee : recom.de