18.06.2024  •  Film NEWS

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LS PRODUCTIONS : Production services for the global NIKE ‘Awake Your Madness’ campaign featuring soccer superstars ​Kylian Mbappé, Erling Haaland and Vini Jr for Wieden+Kennedy Portland

CREDITS / DETAILS / VIDEO EMBED LINK

Nike - Awaken Your Madness

​Kylian Mbappé, Erling Haaland and Vini Jr know that there’s something special that separates those at the top from everyone else. Awaken Your Madness. Agency Wieden+Kennedy Portland, Production Company Magna Studios and serviced by LS Productions. Full Credits: Nike - Awaken Your Madness Client: Nike Talent: Erling Haaland EMEA Brand Narrative Lead: Ben Maclaughlin EMEA Senior Creative Director: Jordi Pont BD Influence Berlin: Katherina Zimmermann EMEA Art Director: Callum Barker Client Narrative: Lukas Suturious Athlete Marketing: Joscha Löbig Brand Marketing: Steven Apampa Sports Marketing: Enrico Mugnaini Product: Yann Corbel Client Producer: Angus Lees Agency: Wieden+Kennedy Creative Director: Albert Pukies Senior Creative: Adam Crockett, Sammy Watts-Stanfield, Will Wells Senior Producer: Chloe Bradley Production Assistant: Lea Georgiev Group Account Director: Matt Owen Business Director: Sam Hunton Account Manager: Zoe Manyonda Creative Director: Becca Pottinger Junior Content Creator: Xoan Carr Product Producer: Patrick Bailey Director: Sam Pilling DOP: Norm Li Production Company: Magna Studios Executive Producer: James Sorton Producer: Neil Andrews Production Manager: Ben Burdock 1st AD: Julian Richards 2nd AD: Caspar Campbell Production Designer: Marco Puig Production Assistant: Michelle Cheung Director's Assistant: Maxi McLachlan Costume Designers: Gleb Ignatov Julie Vojtovics at BRATSK Product Stylist: Jazmin Sanz VFX Supervisor: Oliver Ramsay VFX 3D: Sam Osborne, Miguel Wratten Sports Choreography, Sports On Screen: Bohdan Pylypchuk, Andy Ansah Production Service Company: LS Productions Executive Producer: Sarah Drummond Senior Producer: Emma Hughes Production Managers: Chris Gainsbury, Callum Crozier Production Coordinators: Allan Macleod, Maria Negoescu Production Assistants: Bert Dijkstra, Lewis Faithfull Production Runners: Lily Owen, Ralph Owen, Thato Malinga, Tom Costello, Shehzida Iqbal, Roisin O'Callaghan, Lois Griffiths, Rob Connor, Chloe Hayward, Dom Brophy, Daniel Leszczynski, Oliver Winkler 2nd AD: Chelsea Cowper 3rd AD: Sarah Palmer Art Director: Sami Khan Sound Mixer: Mike Mullen Styling Assistant: Claire Hatch Make-Up: Roxanna Gilanni Hair Designer: Richard Calame Locations Manager: Mark Wilson

Director: Sam Pilling
DOP: Norm Li
Client: Ben Maclaughlin (Narrative Lead) Jordi Pont (Creative Director), Katherina Zimmermann (BD Influence Berlin), Callum Barker (Art Director), Lukas Suturious (Client Narrative), Joscha Löbig (Marketing), Steven Apampa, Enrico Mugnaini (Marketing)
Production: Magna Studios, Ben Burdock (Production Manager) Maxi McLachlan (Director's Assistant) 1AD Julian Richards, 2AD Caspar Campbell, Marco Puig (Production Designer) Michelle Cheung (Production Assistant)
Usage: (Client Product) Yann Corbel
Advertising Agency: Wieden+Kennedy London, Lea Georgiev (Production Assistant), Matt Owen (Group Account Director), Sam Hunton (Business Director), Zoe Manyonda (Account Manager), Xoan Carr (Junior Content Creator)
Creative Director: Albert Pukies, Adam Crockett, Sammy Watts-Stanfield, Will Wells (Senior Creatives), Becca Pottinger (Creative Director)
Producer: Angus Lees (Client), Chloe Bradley (Senior Producer Agency), Patrick Bailey (Product Producer Agency)James Sorton (EP Magna Studios), Neil Andrews (Producer Magna Studios)
Visual Effects: Oliver Ramsay (Supervisor), Sam Osborne, Miguel Wratten (3D)
Music: Mike Mullen
Styling: Claire Hatch (Assistant)
Hair: Richard Calame
Make-up: Roxanna Gilanni
Celebrity: Erling Haaland
Location: Mark Wilson
Costume Design: Gleb Ignatov & Julie Vojtovics, Jazmin Sanz (Product Stylist), Bohdan Pylypchuk & Andy Ansah (Sports Choreography)
PRODUCTION SERVICE: LS PRODUCTIONS , Sarah Drummond EP), Emma Hughes (Senior Producer), Chris Gainsbury & Callum Crozier (Production Managers), Allan Macleod & Maria Negoescu (Production Coordinators), Bert Dijkstra & Lewis Faithfull (Production Assistants)

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There’s something special that separates those at the top from everyone else.” Top soccer players Kylian Mbappé, Erling Haaland and Vini Jr. are well aware that something special makes them a cut above.

The NIKE campaign ‘Awake Your Madness’ follows their rise to the top, while they do the craziest things to be the best and come out on top.

The commercial was directed by Sam Pilling on commission for Wieden+Kennedy Portland, and the production company was Magna Studios, with production services by LS Productions during the shoot with Norwegian soccer player Erling Haaland in Manchester.

The striker has been under contract with Manchester City since July 2022 and has been on the national team since 2019.


CREDITS
Nike - Awaken Your Madness
Talent: Erling Haaland
EMEA Brand Narrative Lead: Ben Maclaughlin
EMEA Senior Creative Director: Jordi Pont
BD Influence Berlin: Katherina Zimmermann
EMEA Art Director: Callum Barker
Client Narrative: Lukas Suturious
Athlete Marketing: Joscha Löbig
Brand Marketing: Steven Apampa
Sports Marketing: Enrico Mugnaini
Product: Yann Corbel
Client Producer: Angus Lees
Agency: Wieden+Kennedy
Creative Director: Albert Pukies
Senior Creatives: Adam Crockett, Sammy Watts-Stanfield, Will Wells
Senior Producer: Chloe Bradley
Production Assistant: Lea Georgiev
Group Account Director: Matt Owen
Business Director: Sam Hunton
Account Manager: Zoe Manyonda
Creative Director: Becca Pottinger
Junior Content Creator: Xoan Carr
Product Producer: Patrick Bailey
Director: Sam Pilling
DOP: Norm Li
Production Company: Magna Studios
Executive Producer: James Sorton
Producer: Neil Andrews
Production Manager: Ben Burdock
1st AD: Julian Richards
2nd AD: Caspar Campbell
Production Designer: Marco Puig
Production Assistant: Michelle Cheung
Director’s Assistant: Maxi McLachlan
Costume Designers: Gleb Ignatov Julie Vojtovics
Product Stylist: Jazmin Sanz
VFX Supervisor: Oliver Ramsay
VFX 3D: Sam Osborne, Miguel Wratten
Sports Choreographers, Sports On Screen: Bohdan Pylypchuk, Andy Ansah
Production Service Company: LS Productions
Executive Producer: Sarah Drummond
Senior Producer: Emma Hughes
Production Managers: Chris Gainsbury, Callum Crozier
Production Coordinators: Allan Macleod, Maria Negoescu
Production Assistants: Bert Dijkstra, Lewis Faithfull
Production Runners: Lily Owen, Ralph Owen, Thato Malinga, Tom Costello, Shehzida Iqbal, Roisin O’Callaghan, Lois Griffiths, Rob Connor, Chloe Hayward, Dom Brophy, Daniel Leszczynski, Oliver Winkler
2nd AD: Chelsea Cowper
3rd AD: Sarah Palmer
Art Director: Sami Khan
Sound Mixer: Mike Mullen
Styling Assistant: Claire Hatch
Makeup: Roxanna Gilanni
Hair Designer: Richard Calame
Location Manager: Mark Wilson

GoSee : lsproductions.com

 
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