LS PRODUCTIONS : Production services & locations for the BOOTS commercial ‘Take a Hike’ for VMLY&R/The Pharm x Hogarth for their ‘Saving Summer’ 2024 campaign

"The UK summer season is nearly upon us – so what better time than now to share with you our latest work on this fab commercial for Boots, celebrating the classic British tradition of summer plans that go slightly astray… ," LS PRODUCTIONS.

The new BOOTS campaign entitled ‘Take A Hike’ is focused on the unpredictability of summer – and is an ode to accepting that things don’t always go as expected. The commercial shows a family on their way to an outdoor adventure, before noticing their daughter mistakenly packed a BOOTS bag instead of the one with her hiking shoes. Despite the mishap, the bag saves the day because it is filled with all the summer skincare products you need for a day at the lake.

“We know life has its unscripted moments that we can’t always prepare for, but this summer we are encouraging people to embrace the unpredictability of summer and savor those authentic moments which make a British summer so memorable,” says Boots Chief Marketing Officer Pete Markey. “While we can’t predict what adventures might unfold, we can help you prepare for any situation summer might throw at you with our extensive range of summer essentials, healthcare and beauty products.”

The agency was The Pharm x Hogarth, and the production company was Mindseye, with production services in the hands of LS PRODUCTIONS.

“Part of the ‘Boots Saves Summer’ campaign, this ad also perfectly highlights the stunning scenery of Scotland – all courtesy of the LS locations team. As always, thanks to all the brilliant people involved in making this such a joy to work on,” says LS PRODUCTIONS.

CREDITS:
Client: Boots
CMO: Pete Markey
Director of Marketing & Brand: Emma Locker
Head of Marketing – General Merchandise: Rebecca Vittles
Marketing Manager – General Merchandise: Ryan Preston
Agency: VML/ The Pharm
Creative Partner: Sarah Bamford
Creative Director: Rachel Morris
Art Director: Sarsha Drakeford
Copywriter: Charlie Hallam
Client Partner: Siobhán Woodrow
Associate Strategy Director: Steven Son
Associate Connections Strategy Director: Miriam Albuixech
Business Director: Zoë Venning
Account Director: Izzy Brimeau
Account Manager: Rebecca Duncan
Hogarth
Executive Producer: Susie Innes
Agency Producer: Ancika Mester
Assistant Producer: Lucie Tull
Production Company: MindsEye
Director: Andrew Gaynord
DoP: Kasper Wind
Executive Producer: Charlie Phillips
1st AD: Mark Wilson
Producer: Hera King
Production Manager: Gareth Crothers
Service Company: LS Productions
Producer: Linsey Romano
Production Manager: Sam Barber
Location Manager: David Taylor
Offline: Shift Post
Offline Editor: Saam Hodivala
Post Producer: Kirsty Oldfield
Online: Gramercy Park Studios
Online Post Producer: Alex Plantin
Colorist: Matt Hare
Sound Designer: Zak Kurtha
Flame Artist: Mark Beardall
Music Track: Boots Dancer
Writer (s): Colin Smith (CAE: 162558071) & Simon Elms (CAE: 162577850)
Music Licensing: Eclectic Music
 
GoSee : lsproductions.com