Minimalist design, maximum opportunities – OMNIRES Fittings with CGI/Animation by design & directing studio ABRA c/o ANALOG / DIGITAL

Warsaw-based high-end design studio ABRA c/o ANALOG/DIGITAL realized a commercial for OMNIRES. The Polish specialist considers fittings an art form and combines innovation with a passion for conscious design.

We present you a collection of fixtures marked by minimalist design – a sleek and sophisticated line of bathroom fixtures. Every detail of this collection reflects the shape of a circle, creating an elegant and timeless design. The brief was to demonstrate that the creative process behind each product is just as important as the final result. The film created completely with CGI takes viewers on a journey through the different stages of product development – from initial molding and design, to plating and brushing – and, ultimately, to final assembly.

We also present you the showreel from ABRA with the opening sequence by BIRTH, paying tribute to the birth of the studio. ABRA: “We promote our work by creating several visual stories. We use effects, ideas, and styles that we like, and which we consider an interesting form of visual communication in modern marketing.”

Organic, free-flowing forms… ABRA is a creative, networking and animation boutique founded in Warsaw by the two friends, Bartek Kalinowski and Rafal Wozniak. By networking with highly skilled artists and studios, they push technical boundaries to create amazing content – giving their clients a fresh and original result. “We combine various perspectives with cutting-edge tech to create commercials, music videos, and interactive films. Extensive expertise in post production enables us to design and create bespoke campaigns from start to finish.”

GoSee: analogdigital.tv
CREDITS
Director     ABRA c/o ANALOG / DIGITAL
Client     Omnires
Animation     ABRA c/o ANALOG / DIGITAL

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too.